MexicoPaid Media Specialist & Influencer Marketing Manager
4 г. назад
MexicoLATAMSeniorHybrid
meta adstiktok adspaid mediaperformance marketingdigital marketinginfluencer marketing
Responsible for managing paid media and influencer marketing campaigns to optimize performance and amplify content reach.
Требования
- 4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing , preferably within Digital, Influencer Marketing, or Creative agencies.
- Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads .
- Experience amplifying Influencer and Creator content through Paid Media strategies.
- Knowledge of Influencer Marketing and Creator Marketing , including scouting, campaign execution, content management, and performance analysis.
- Experience managing Paid Media and Influencer Marketing budgets , including allocation, monitoring, optimization, and reallocation based on results.
- Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI .
- Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification .
- Knowledge of UGC strategies and creator-led content for organic and paid campaigns.
- Ability to analyze the performance of different creators, audiences, content formats, and platforms to identify optimization opportunities.
- Strong analytical mindset and ability to translate data into actionable recommendations .
- Knowledge of tracking, reporting, and digital analytics tools.
- Advanced English preferred.
Другое
- Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
- Develop Paid Media strategies to amplify Influencer, Creator, and UGC content .
- Manage campaign budgets and dynamically allocate or reallocate investment according to performance and business objectives.
- Analyze the performance of creators, content, audiences, formats, and platforms to identify opportunities for optimization.
- Coordinate with Influencer Marketing teams to select content with the greatest potential for paid amplification and performance .
- Support the development and execution of Influencer Marketing and Creator Marketing campaigns .
- Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats .
- Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI .
- Develop performance reports and translate campaign data into strategic recommendations and actionable insights .
- Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
- Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment .
- Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet performance and business objectives .
- Paid Media Strategy
- Influencer & Creator Marketing
- Meta Ads
- TikTok Ads
- Creator Content Amplification
- Partnership Ads & Spark Ads
- Performance Marketing
- Budget Management & Optimization
- UGC
- Data Analysis
- Performance Reporting
- A/B Testing
- Strategic Thinking
- Problem-Solving
- Teamwork
- Strong Communication Skills