Spain
EuropeCreator Strategy & Growth Manager
4 дн. назад
SpainEuropeHybrid
budget managementagency managementcampaign managementinfluencer marketing
Manage influencer marketing initiatives and campaigns for mobile games, balancing performance and brand-oriented strategies.
Обязанности
- You'll help shape and run the influencer marketing initiatives that turn creator content into measurable impact - managing budget, agency relationships, and the day-to-day operations that keep every campaign on track.
- You'll balance performance-oriented influencer marketing (installs, CPI, ROAS) with brand-oriented influencer marketing (awareness, community, brand voice), working closely with UA/performance marketing, brand and legal/IP teams. Staying on top of market trends and best practices in mobile performance marketing are key. Responsibilities include:
- Run Influencer Marketing Operations : Own creator selection and vetting, content brief coordination, and campaign flighting across YouTube, Meta, TikTok, and Twitch for multiple game titles.
- Own Agency Relationships : Negotiate rates with talent agencies, resolving day-to-day issues as campaigns run.
- Support Influencer Marketing Strategy : Help shape the creator strategy across the portfolio and translate it into operational plans, timelines, and campaign briefs.
- Help Build and Share Strategy Deck s: Share influencer campaign plans and budget scenarios with cross-functional stakeholders, including performance/UA audiences who expect CPI and CPM, not just reach and volume metrics.
- Manage Vendor Operations : Onboard new creator and agency suppliers and liaise with procurement and finance teams to keep operations.
- Track Performance : Use MMPs (Singular, Adjust, AppsFlyer) and dashboarding tools (Looker) to monitor influencer campaign performance across funnel stages and trigger optimizations.
- Own Reporting Cadence : Deliver campaign recaps, end-of-campaign wrap reports with learnings, and executive-level presentations, keeping stakeholders aligned on both strategy and execution status.
Требования
- We're seeking an experienced, execution-focused Creator Strategy and Growth Manager who can help shape influencer marketing strategy and run the day-to-day operations that bring it to life. Qualifications include:
- Bachelor’s degree in Marketing, Business, or a related field
- Experience in influencer marketing, creator marketing, or a related discipline, ideally in gaming
- Strong knowledge of CPM/rate benchmarks and hands-on experience negotiating pricing and terms with talent agencies
- Comfort owning operational details — contracts, invoices, budget pacing, vendor paperwork — alongside higher-level strategy
- Strong analytical skills
- Strong Google Sheets/Excel skills, plus working knowledge of MMPs and data visualization tools (ideally Looker)
- Clear, confident written and verbal communication for both internal stakeholders and external agency partners
- Comfort prioritizing across competing timelines and stakeholders, context-switching between brand voices, and understanding of IP guidelines across a portfolio of titles
Будет плюсом
- Gaming industry experience
- Knowledge of creator/ambassador programs and reward mechanisms (e.g. rewarded deep links, promo codes)
- Experience working directly with UA/performance marketing teams on influencer and creator marketing
- Familiarity with influencer disclosure requirements
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Другое
- We're looking for a Creator Strategy and Growth Manager to join our Creator Strategy team, within our Marketing team, in our Barcelona studio hub on a hybrid basis (2 days in office). This is a Fixed Term Contract of 6+ months.
- At , we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
- The Marketing team deeply understands a game’s audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players.
- is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
- Founded in 2011, is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled ’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Explore games businesses — consistently delivers experiences players love today and return to for years to come.
- Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
- has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:.
- Notice to Candidates: will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ .com .
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