Growth Manager - Campaigns

6 дн. назад

GermanyPortugalEuropeRemote

campaign managementaffiliate marketingproduct marketingbdkpi measurementlegal coordination

Responsible for owning and executing growth campaigns across multiple channels, coordinating cross-functional teams to drive measurable outcomes.

Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.
Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.
Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.
Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.
Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.
Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.
Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse.
Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives.
Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution.

Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts.
Fluency in English and German, French, or Dutch.
Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales.
Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels.
Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership.
Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV.
Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform.
Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions.
Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does.
Fast. The good campaigns ship within hours of the news, not days.