SingaporeGrowth Lead, Northeast Asia
1 нед. назад
SingaporeWorldwideLead
product managementuser acquisitiondata analysiscryptogrowth marketingcefi
Lead product-driven marketing and growth initiatives for OKX products in Northeast Asia with a focus on CeFi products and data-driven user acquisition.
Условия
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Другое
- Own the product growth marketing strategy for NEA , with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue.
- Develop a deep understanding of CeFi products and crypto trading , including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market.
- Build and execute product-led GTM strategies based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events.
- Work closely with Product, Business, BD, VIP, Affiliate and regional teams to translate product capabilities into user acquisition, conversion and monetization opportunities.
- Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation.
- Understand and effectively use different digital and growth marketing tools , including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms.
- Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment.
- Act as the voice of NEA users to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth.
- Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations.
- Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth.
- Develop market-specific GTM strategies with appropriate consideration for local regulatory requirements, user targeting, communication boundaries and distribution approaches , working closely with relevant internal stakeholders.
- Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful.
- Strong CeFi and crypto product knowledge is essential. You should understand how centralized exchanges work and be familiar with major trading products, user journeys and the competitive landscape.
- Strong product sense — able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions.
- Highly data-driven and commercially minded . Comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives actually contribute to user and revenue growth.
- Strong understanding of digital growth tools and mechanics , including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization.
- Proven experience driving measurable business or product growth , rather than primarily managing branding, communications, events or community activities.
- Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable.
- Ability to work cross-functionally with Product and Business teams and influence priorities without relying on direct reporting lines.
- Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.
- Ability to balance growth ambition with responsible execution , including appropriate user segmentation, targeting, communication and channel strategies.
- Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance.
- Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans.
- Experience in major North East Asian crypto markets is highly preferred.
- Fluency in 1 or more NEA Language and English.
- Product adoption and active users
- Trading activity and revenue
- Acquisition and activation efficiency
- User retention and reactivation
- Conversion of high-potential user segments
- Successful adoption of priority products in NEA
- Identification and closing of meaningful product and market gaps
- Effectiveness of collaboration between Marketing, Product and Business teams