Hypercell Games
Senior ASO Manager
1 нед. назад
SeniorRemoteB2
google play consoleapp store connectmetadata optimizationkeyword optimizationlocalizationa/b testingaso reportingai tools
Senior ASO Manager role at Hypercell Games to build and scale organic growth for popular hybrid-casual and puzzle mobile games via metadata optimization, localization, store experiments, and more.
About the company
- Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.
Responsibilities
- Build and develop the ASO baseline across key company projects.
- Launch and manage Google Play and App Store event calendars.
- Perform metadata and keyword optimization for Android and iOS.
- Develop and maintain localization systems across multiple markets.
- Launch, analyze, and scale ASO uplift experiments.
- Build and maintain ASO reporting and performance tracking.
- Work closely with Creative teams on store visuals, screenshots, icons, and video assets.
- Prepare store assets and event packages for game updates and featuring opportunities.
- Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.
Requirements
- 4+ years of ASO experience in mobile games.
- Strong ownership and ability to work independently: define priorities, build execution plans, develop hypotheses, execute them, and measure results.
- Hands-on experience with Google Play Console and App Store Connect.
- Strong knowledge of metadata and keyword optimization.
- Experience with promotional content and in-app events.
- Understanding of store conversion optimization and A/B testing.
- Experience with localization, ideally in puzzle or word games.
- Strong analytical skills and experience building ASO reporting systems.
- Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation.
- Good English communication skills.
Conditions
- The opportunity to work on games played by millions of players.
- Implement your bold ideas.
- Paid vacation.
- Support for professional development (training, coaching, and more).
- Opportunity to grow and develop with the company.
- Supportive and warm working atmosphere within the team.