YouGo
Growth Marketer — B2B Fintech (Global Payroll & Contractor Payments)
1 нед. назад
WorldwideSeniorRemoteC1
seopaid adslinkedin adsgoogle adsfacebook adscroga4crm
YouGo is a platform for compliant global contractor payments and payroll. The role involves owning the full marketing funnel end-to-end, building demand through SEO, paid ads, lifecycle, and conversion optimization, working closely with sales.
About the company
- YouGo is a platform for compliant global contractor payments and payroll — onboarding, contracts, multi-currency (fiat & crypto) payouts and compliance in one place, so companies can hire and pay talent anywhere without local entities.
Responsibilities
- Own the full funnel — from first touch to MQL/SQL — and the metrics behind each stage.
- Build and optimize sales funnels and landing pages (CRO), tied to our outreach engine and CRM.
- Run SEO — content strategy, technical basics, and topic clusters that rank and convert.
- Plan and run paid acquisition - LinkedIn Ads, Google, Meta - with clear CAC/ROAS discipline.
- Own LinkedIn as a core channel: organic, paid, and demand-gen for a B2B/founder/finance audience.
- Set up lifecycle & email nurture, plus marketing automation and attribution.
- Stand up analytics & tracking (GA4, UTMs, dashboards) so every channel is measurable.
- Sharpen positioning and messaging for our ICP (founders, CFOs, HR, remote-first teams).
- Partner with sales/SDR and content to feed the pipeline; run experiments and double down on winners.
Requirements
- Proven track record as a growth/performance marketer in B2B SaaS/fintech.
- Hands-on experience in payroll, EOR, HR-tech, or cross-border payments (or closely adjacent).
- LinkedIn marketing & lead-gen experience — mandatory.
- Strong SEO and paid ads (LinkedIn/Google/Meta) skills.
- Funnel building, CRO, analytics and attribution (GA4 or similar).
- Comfortable owning numbers and reporting on CAC, conversion and pipeline contribution.
- Fluent English.
Nice to have
- Crypto/Web3 or global-remote/distributed-teams marketing.
- ABM experience (fits our targeted outbound motion).
- HubSpot / CRM, Webflow or similar, marketing-ops tooling.
- Russian in addition to English (part of our audience is RU-speaking founders abroad).
- Early-stage / 0→1 experience — comfortable being scrappy and autonomous.
Conditions
- Ownership of growth from day one and real influence on strategy.
- Fast, low-bureaucracy team; your experiments ship, not sit in decks.
- Remote, flexible, global. Competitive comp + performance bonus + equity.
How to apply
- Send your CV plus a short note: one growth channel you'd test first at YouGo and why. Bonus points for a metric you personally moved and how.