Growth Marketer

Другое

• Company is rebuilding how autism care is delivered.
• We help BCBAs run independent, high-quality practices — without getting buried in operations. Families get care faster. Providers earn more and burn out less.
• We are growing fast. Demand is real.
• Your job is simple to describe and hard to execute:
• Drive a consistent flow of qualified families into Company.
• Turn demand into scheduled therapy.
• Build acquisition systems that scale without breaking.
• You will own how families find Company, trust Company, and start care.
• In your first 30–60 days, your focus will be to identify and validate 1–2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) and demonstrate early signal.
• You own the full funnel:
• Awareness → intent → intake → scheduled assessment.
• Where families drop off, hesitate, or disappear — you identify and fix.
• You will design and run acquisition loops across:
• • Local SEO (city/state pages)
• • Paid acquisition (Google, Meta, etc.)
• • Referral channels (schools, providers, communities)
• • Conversion surfaces (landing pages, forms, messaging)
• If families aren’t converting, you don’t assume — you test, iterate, and fix.
• This is a hands-on builder role. You will personally launch, test, and iterate — not manage agencies or delegate execution.
• You will:
• • Identify highest intent channels
• • Build repeatable acquisition loops
• • Reduce cost per qualified intake
• • Improve conversion from inquiry → therapy start
• Your goal is not activity.
• Your goal is predictable, scalable demand.
• You will define and drive the metrics that matter:
• • Cost per qualified lead
• • Lead → intake conversion
• • Intake → therapy start conversion
• • Time from inquiry to first session
• • Channel-level ROI
• You won’t just report numbers.
• You will explain what’s working, what’s not, and what we do next.
• Growth doesn’t stop at the click.
• You will work closely with ops to ensure:
• • Leads are high quality
• • Intake flow is frictionless
• • Messaging matches reality
• • Demand doesn’t outpace supply in a way that breaks experience
• If marketing creates chaos downstream, it’s not working.
• You own outcomes, not just inputs.
• You will:
• • Launch fast, iterate faster
• • Run experiments weekly
• • Kill what doesn’t work
• • Double down on what does
• This is a high-feedback, high-accountability role.
• Within 3–6 months:
• • Consistent, qualified inbound from multiple channels
• • Lower cost per acquisition
• • Higher conversion from inquiry → therapy start
• • Clear visibility into what drives growth
• • A repeatable acquisition engine we can scale across markets
• You may be a strong fit if you:
• • Have hands-on experience driving growth in consumer digital healthcare (required)
• • Are a builder and operator, not a manager
• • Have run and owned acquisition channels end-to-end
• • Think in funnels, not campaigns
• • Move fast and learn through execution