VML & Ogilvy | Digital Partner Marketing Manager

1 нед. назад

JapanWorldwide

marketing

Partner-facing GTM leader translating Microsoft priorities into partner marketing execution, driving pipeline and measurable business outcomes.

Требования

8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
Experience building and executing GTM or demand generation strategies
Strong understanding of marketing funnel, campaign execution and performance metrics
Demonstrated stakeholder management across cross-functional teams
Experience working with data, dashboards or marketing performance reporting tools
Native-level Japanese, business-level English
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Другое

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit
The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.
 
 
· Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
· Define target audiences, value proposition, messaging and channel strategy
· Simplify complex partner strategies into focused, outcome-oriented plans
· Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
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· Guide partners to launch and execute campaigns quickly using available assets and programs
· Support end-to-end campaign activation (planning → execution → optimization)
· Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
· Drive repeatable execution models across the partner portfolio
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· Drive partner activity toward pipeline generation and opportunity creation
· Track performance across funnel metrics (leads, referrals, pipeline)
· Use dashboards and data insights to recommend next best actions
· Ensure campaign impact is measurable and tied to business outcomes
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· Act as a trusted advisor to partner marketing and leadership teams
· Build strong, ongoing relationships with a portfolio of partners (15-20)
· Influence partner priorities without authority, guiding focus toward highest-impact activities
· Lead partner meetings and workshops with confidence and clarity
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· Use performance data to prioritize partners, campaigns and investments
· Identify risks, gaps and opportunities early and drive course correction
· Translate insights into clear, actionable recommendations
· Ensure consistent use of tracking tools, reporting frameworks and governance processes
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· Manage a portfolio of partners using structured frameworks, templates and playbooks
· Deliver consistent output quality through repeatable processes
· Contribute to a globally standardized operating model with local adaptability
· Maintain strong execution cadence across planning, delivery and reporting cycles
 
 
· Connects partner strengths to market demand and customer needs
· Focuses on pipeline, revenue impact, and business outcomes
· Prioritizes what will drive impact this quarter
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· Translates strategy into clear, phased GTM plans
· Defines KPIs, audiences and channel mix
· Brings structure without over-complicating
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· Strong understanding of demand generation across channels
· Understands funnel mechanics (awareness → conversion → pipeline)
· Provides practical, execution-ready recommendations
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· Builds trust quickly with partners and stakeholders
· Influences without authority with confidence and clarity
· Facilitates alignment across partner, Microsoft field and internal teams
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· Manages multiple partners without loss of quality or cadence
· Uses frameworks, checklists and dashboards to scale impact
· Comfortable operating in structured, high-volume environments
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· Interprets metrics and translates them into actions
· Uses data to prioritize and optimize efforts
· Focuses on outcomes, not activity
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· Thrives in ambiguity and evolving partner contexts