Product Marketing Specialist FTC

1 нед. назад

SpainEuropeHybrid

data analysis

Responsible for shaping positioning, messaging, and go-to-market strategies for photo products, linking Product, Marketing, Brand, and Commercial teams to drive growth.

О компании

Make Your Mark as a Product Marketing Specialist at Storio group About the role We are looking for a Product Marketing Specialist to join our team in Barcelona. You will help us shape the positioning, messaging, and go-to-market strategies for our photo products. In this role, you will link our Product, Marketing, Brand, and Commercial teams together. Your work directly helps us deliver growth across strategic categories and build the future of our emerging products. As part of the team, you support our Lead Specialists by digging into data and sharing key insights. You play a central role in bringing our customers' memories to life. By keeping our messaging clear and our strategy strong, you help us connect millions of people with the moments that matter most.

Требования

Between 1 and 3 years of experience in product marketing, brand management, or proposition development.
Practical experience launching products, creating market plans, or managing product lifecycles.
Strong commercial skills with the ability to analyze performance data and form clear hypotheses.
Clear communication skills in English to share priorities and ideas across teams.
Proven experience working with cross-functional teams like product, user experience, and research.

Другое

Monitor key performance indicators across local markets to find trends and growth opportunities.
Share your performance data and test new ideas with the Lead Specialist to guide our future plans.
Research competitor messaging and products to find ways Storio group can stand out.
Partner with the Research team to run customer studies and gather fresh insights.
Work with Brand and Marketing teams to test new ways of presenting our products in campaigns.
Help create engaging content like blogs and social posts that show off our product features.
Own the go-to-market strategies for our emerging categories from start to finish.
Build category roadmaps that help us make smart choices on resource planning every quarter.
Create strong product value propositions that match real customer needs.
Keep product messaging consistent across every customer touchpoint and sales channel.
Deliver clear commercial reports that lead to real business changes and growth.
Knowledge of the photo product industry and the current competitive landscape.
Background in customer research that helps shape product positioning.
A relevant degree or formal qualification in marketing, business, or a related field.