USAFounding Product Marketing Lead
1 нед. назад
180k–220k USD / yearUSALeadOnsite
product launchmessagingcontent creation
Lead product marketing to define messaging, communication, and launch processes for 's AI engineering design platform.
Обязанности
- We're shipping product faster than we can explain it.
- Today, there are features customers don't know exist, product launches that deserve more attention, and customer wins that aren't being shared. Your mission is to change that.
- You'll build the product marketing function from scratch—creating the systems, messaging, and content that help prospects understand both what does and why they should buy it.
- This is a highly entrepreneurial role for someone who loves translating complex products into clear, compelling stories.
Требования
- 4–12 years of experience in Product Marketing at a Seed, Series A, or Series B startup.
- You've built product marketing programs from the ground up—not simply operated an existing machine.
- Strong track record of launching products that drove customer adoption and revenue.
- Exceptional written and verbal communication skills.
- Comfortable translating highly technical products into messaging that customers immediately understand.
- Highly organized and able to manage multiple launches simultaneously.
- Curious, analytical, and deeply customer-oriented.
- High agency with a strong bias toward action.
Будет плюсом
- Experience at a startup building software for the physical world (AEC, manufacturing, robotics, industrial software, construction, climate, infrastructure, etc.).
- Experience marketing technical AI or developer products.
- Experience interviewing enterprise customers and producing compelling case studies.
- Experience building competitive intelligence programs.
- Design, video, or content creation skills.
Условия
- This is a rare opportunity to define product marketing at one of the fastest-growing AI companies in engineering.
- You'll work directly with the founders, influence product strategy, and shape how an entire industry understands . The systems you build won't just support growth—they'll become the foundation for the entire go-to-market organization.
Другое
- At , we're building AI that transforms how engineering teams design buildings. Our platform helps MEP engineering firms automate complex design workflows, move faster, and build better infrastructure for the physical world.
- Backed by a16z ($75M total funding) alongside other top investors.
- We're looking for our first Product Marketing Lead to define how we communicate the value of our product to the market. This is a foundational role that sits at the intersection of Product, Sales, Customer Success, and Marketing.
- You'll work directly with our founders and product team to ensure every product release lands, every customer story gets told, and every salesperson has the messaging they need to win.
- Build a repeatable product launch process across the company.
- Partner closely with Product and Engineering to understand what's shipping before anyone else.
- Turn product releases into launch campaigns that customers actually notice.
- Create release notes, launch assets, videos, demos, blog posts, and enablement materials.
- Ensure every meaningful feature gets communicated clearly and consistently.
- Build the operating rhythm that keeps customers excited about 's pace of innovation.
- Interview customers and uncover the moments where changed how they work.
- Produce case studies, customer videos, testimonials, and success stories that sales can use every day.
- Build a library of proof points that demonstrate measurable customer impact.
- Become the internal expert on why customers buy, adopt, and expand with .
- Develop 's core messaging framework and value propositions.
- Refine ICP definitions alongside Sales and the founders.
- Create competitive positioning and battle cards.
- Continuously test and improve messaging based on customer conversations and market feedback.
- Help ensure everyone—from founders to sales reps—is telling the same story.
- Partner closely with Sales to improve win rates.
- Build sales collateral, one-pagers, decks, FAQs, objection handling guides, and demo narratives.
- Turn product knowledge into tools that help close deals faster.
- Become the connective tissue between Product, Marketing, and Go-to-Market.
- Create the playbooks, templates, launch processes, and messaging systems that future product marketers will inherit.
- Work directly with founders to shape how is positioned in the market.
- Continuously look for opportunities to improve how we communicate our product.
- We're looking for builders.
- People who enjoy creating clarity where none exists.
- You'll thrive here if you:
- Move fast without sacrificing quality.
- Love simplifying complex ideas.
- Obsess over customer understanding.
- Take ownership instead of waiting for direction.
- Learn new industries quickly.
- Think like an owner, not a function.
- By six months, you'll have:
- Built a repeatable product launch process that ensures every major release reaches customers.
- Established a consistent cadence of launch content that clearly communicates what can do.
- Published customer case studies that become core sales assets.
- Built the first version of 's messaging framework, ICP positioning, and competitive battle cards.
- Become the go-to person for product storytelling across the company.