Content Lead, Go-to-Market, Monterrey

1 нед. назад

MexicoLATAMLeadHybrid

content strategycontent marketinggo-to-marketcross-border payments

Lead content strategy for go-to-market initiatives at a global fintech startup focused on SMBs' access to global financial services.

Обязанности

The people who buy from us are freight forwarders, trading companies and logistics operators in Brazil and Mexico. They don't read industry blogs, don't click banner ads, and don't answer cold outbound from names they've never seen. They buy from people they've decided are credible.
Meanwhile we have a team of operators who are, individually, more interesting than any campaign we could run. Country leaders who know the Brazilian correspondent market better than almost anyone. Compliance people who can explain why cross-border approvals used to take months and how ours don't. Almost none of that is public.
You'd build the machine that makes it public, at volume, without it sounding like software wrote it. And you'd prove it moved money.We're starting with LinkedIn, because that's where our buyers are and we have no presence there. But the engine isn't the channel. It's the machinery underneath, and where it points next is a decision you'd help make.
Most of what gets published would be written by you, in someone else's voice. Our executives aren't going to become writers and we're not going to pretend otherwise. You'd use AI heavily, because that's the only way one person reaches this volume. Which means the thing we're really hiring for is the judgment to know when an AI draft is genuinely good and when it merely reads as fine. That distinction is now the difference between content that travels and content the platforms quietly bury.
You'd be the first person dedicated to this, so you'd design it rather than inherit it. You'd report to our Global Head of GTM, who joined this year to build exactly this, and he'll be in the work with you rather than reviewing it quarterly. Positioning and messaging will be signed off before you start. This is a function we're staffing, not a gap we're plugging, so you wouldn't spend your first year arguing for permission.
Build the engine. Get ideas out of busy people and turn them into published work, repeatedly, without their time becoming the bottleneck. It starts with a small group and grows toward the whole leadership team, and you'd set the pace. The hard part isn't writing. It's extraction, and it's holding a distinct voice for each person as volume goes up. The failure mode of doing this centrally is that everyone starts sounding the same, and avoiding that is on you.
Write under your own name too. The pieces only we can write: how cross-border FX actually works, original data out of our own flow, the unglamorous mechanics of clearing a payment in two jurisdictions. You'd own the company page and land a point of view, because when someone in Brazilian freight thinks about FX monetisation, a specific set of ideas should come to mind and those ideas need an author.
Prove it worked. Build a way to know whether this is doing anything, using whatever signal you can actually get. Report pipeline influence honestly and resist calling it sourced revenue. We'd rather have a number that survives an audit than one that impresses in a deck.
Build this with our compliance team. That's the price of holding licenses in a highly regulated environment. Legal and outside counsel would give you a standing rule set so you can move fast inside it and escalate only real edge cases. ToThrive in This Role, You Have
You can tell good AI-assisted work from competent slop, and explain the difference. Not whether you use AI, since everyone does, but whether you know precisely where it stops helping. This is the thing we care most about.
You've built a content system. Something repeatable that produced output at a cadence one person couldn't have sustained by hand.
You can get a story out of someone who defaults to corporate-speak. This is the most predictive skill for this role. You've built an audience somewhere yourself, at any size.
You work well without a playbook. There's no content function here yet, and you'd be making calls with no precedent. Being told "we can't say that" reads as a constraint to design around rather than a reason to disengage.

Условия

We offer a competitive base salary and a performance-based bonus structure tied to portfolio TPV growth. Performance-based bonus structure tied to portfolio TPV growth
Aguinaldo
Health insurance
Meal vouchers
Savings Fund (Fondo de Ahorro)
Paid time off and local statutory holidays
Learning and development budget
This role follows a hybrid model. We ask that you're in our Monterrey office 3 days per week.
is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law.
is a diverse and inclusive company committed to growing a diverse and inclusive team. We invite people of all backgrounds and identities to apply. Additionally, we encourage everyone to share which pronouns you wish for us to use when addressing you (i.e., she/her, he/him, they/them).
We are committed to providing reasonable accommodations for qualified individuals with disabilities. Please let your recruiter know if you require an accommodation during the application or interview process.

Другое

Founded in 2023, is a global fintech that enables small and medium-sized businesses (SMBs) to enter global trade and thrive by giving them access to global transaction banking solutions that are user-friendly, efficient, and secure.
founders have driven startups from foundation to exit, built decacorns, and led global teams at companies such as PayPal, Credit Karma, Facebook, Goldman Sachs, Visa, Mastercard, and American Express. We're putting together a world-class team to disrupt the $50 trillion cross-border b2b financial services industry by providing SMBs the financial strength to participate and win in the global economy.
We believe that successful companies and teams are directly correlated to a company's cultural DNA. At , we make a deliberate effort to create values and foster a culture able to unleash both human and organizational potential. We strongly believe that the best business results derive from teams that have a strong identification with a mission, push themselves to the edge, and love what they do.
The team is diverse and global, with members in San Francisco, New York, Miami, Monterrey, and Sao Paulo. We are funded by top venture capital firms such as Quiet Capital, Costanoa Ventures, Coinbase Ventures, Clocktower, WillowTree, and prolific angels such as as Jason Pate (Chief Strategy Officer, Plaid), Bora Chung (ex-Chief Experience Officer, and Board Member, Remitly).
This role follows a hybrid model. For Bay Area candidates, we ask you to be in our Monterrey offices 3 days per week.
We move fast, debrief quickly, and expect you to own your output. This is a dynamic company, we value speed and decisiveness over process. You'll have the context you need to make good decisions, and the autonomy to make them.