Marketing Intelligence & AI Automation Manager

1 нед. назад

MexicoLATAMMiddleHybrid

big datalooker

Responsible for marketing intelligence, AI automation, and performance reporting to improve marketing and user acquisition strategy for mobile games.

Обязанности

This hands-on individual contributor role requires marketing and analytical thinking, technical curiosity, and comfort solving ambiguous problems. You will be responsible for:
Marketing Intelligence and Reporting Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking
Translate complex creative and marketing data into clear, executive-ready insights, recommendations, and actions
Proactively identify reporting and analysis gaps and recommend new solutions that enable better creative decision-making
Partner with stakeholders to prioritize the most valuable business questions and continuously improve reporting
Data Access, Partnership, and Quality Assurance Identify, connect to, and query the internal and external data sources needed to answer key business questions
Understand the schemas, metrics, dimensions, and fields available through Looker MCP, Big Data, and other connected sources
Validate AI-generated outputs and establish quality controls to ensure insights are complete, accurate, and supported by data
Identify data gaps, inconsistencies, and metric issues, resolving them independently where possible or translating them into actionable requests for Marketing Analytics
AI Automation and Enablement Identify inefficient or manual workflows and recommend where AI, automation, or other tools can deliver meaningful value, all while ensuring solutions follow company standards for data privacy, security, governance, and responsible AI use
Build scalable AI workflows, agents, prompts, templates, data connections, and reporting processesEvaluate emerging AI capabilities and proactively recommend the
most effective tools and use cases for the Creative Intelligence team
Document effective workflows and help the broader team adopt AI through practical guidance and training

Требования

We are looking for an AI-forward marketing intelligence professional to join our Creative Intelligence team and automate recurring reporting, competitive analysis, and insight generation using tools such as Codex and Claude. We are looking for someone who has:
Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows
Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods
Familiarity with Looker, data schemas, and business intelligence environments
Experience translating marketing performance or competitive data into clear insights and actionable recommendations
Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing
Comfortable working independently through ambiguity and proactively identifying problems and opportunities
Creative, curious, and resourceful, with a focus on developing practical, scalable solutions
Strong cross-functional communication skills and the ability to partner effectively with Marketing Analytics and nontechnical stakeholders
At , we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

Другое

is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Mexico City studio on a hybrid basis.
At , we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 
Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.
is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled ’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Explore games businesses — consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit:. 
Notice to Candidates: will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ .com .
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice .
Employment at is based solely on a person's merit and qualifications. does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.