Head of Product Marketing - Merchant

1 нед. назад

ItalyEuropeHeadHybrid

Lead product marketing strategy and execution for the Merchant business at to drive acquisition, activation, and loyalty.

О компании

began by rethinking the simple act of a payment to remove the friction from our daily routines. But we didn’t stop there. Today, we are building a complete financial platform designed to empower people and concretely improve their lives. By giving our 6 million users a clear, open path to pay, save, and invest, we are evolving into the definitive destination for every financial need. Joining our team means stepping into a critical role with the authority and responsibility to drive significant business outcomes and shape the strategic trajectory of the company and the industry. We are powered by a culture of ownership, relentless execution, and strategic foresight. We are brave in our approach, making courageous decisions and tackling challenges head-on, underpinned by a deep sens
Our values and pillars aren’t just fancy words on a page - they really shape everything we do. Explore them here .
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Обязанности

As our Head of Product Marketing - Merchant, you’ll play a key role in owning the product marketing strategy for our entire Merchant business and driving merchant acquisition, activation, and loyalty. This is an opportunity to lead within a high-growth, constantly evolving environment – a challenge perfectly suited for an executive ready to navigate and shape change at scale and contribute to something bigger.
In this role, embodying ownership and a commitment to craving impact, you will be expected to deliver significant results by:
Own the Merchant Product Marketing Strategy - Define and drive the go-to-market vision for all Merchant products, ensuring positioning, messaging, and launch plans are tightly aligned with commercial and business goals.
Lead Launches for New Products - Own go-to-market for new merchant offerings as they roll out – from established products like Business Premium to upcoming additions to our merchant toolkit – shaping narrative, positioning, and launch strategy from the ground up, often ahead of public announcement.
Build and Lead a Small, High-Impact Team - Hire, coach, and grow a lean team of product marketing specialists, setting a high bar for craft and ownership. With a small team, you'll be hands-on day to day – shaping briefs, reviewing work closely, and stepping in on execution where needed, not just delegating.
Drive Go-to-Market Excellence - Lead end-to-end launches for new merchant products and features, from positioning and narrative to sales enablement, channel strategy, and post-launch measurement.
Partner Across the Business - Act as the key link between Product, Sales, Business Development, CRM, and Creative teams, ensuring merchant-facing strategies are grounded in real market and merchant needs.
Shape Merchant Segmentation & Value Propositions - Develop differentiated value propositions across merchant segments (micro, SMB, enterprise) to maximize relevance, adoption, and retention.
Own the Merchant Narrative - Define how talks to merchants – across sales materials, campaigns, product comms, and events – ensuring consistency and clarity at every touchpoint.
Drive Data-Informed Decisions - Set clear KPIs for merchant acquisition and engagement, using data to prioritize investments and continuously refine strategy.
Represent Merchant Marketing at Leadership Level - Bring insights, plans, and results to senior stakeholders, influencing broader company strategy on the merchant side of the business.
You will lead and mentor high-performing teams, collaborate closely with peers with structured communication and transparency, demonstrating a commitment to integrity and ownership.

Другое

We are seeking a proven leader with a distinguished track record of success in driving strategic initiatives and achieving significant business growth within relevant sectors.
You will lead by example, combining ambition with purpose, drive impactful results and cultivate ownership and continuous improvement in our dynamic environment.
Senior Leadership Experience, with a Hands-On Mindset - You have 10+ years of marketing experience, including experience leading product marketing or B2B marketing teams, but you're just as happy writing the brief yourself as reviewing someone else's.
B2B / Merchant Marketing Background - You have hands-on experience marketing to businesses or merchants, ideally in payments, fintech, or another two-sided marketplace.
Comfortable Building, Not Just Managing - You're energized by the idea of shaping a small team's ways of working from scratch, rather than stepping into an already-established machine.
Excellent Communication Skills - You articulate complex concepts clearly and compellingly, in both written and verbal form, to audiences ranging from your team to senior leadership.
Comfortable in a Fast-Paced Environment - You're highly driven and goal-oriented, ideally with experience in a fast-paced or tech company environment.
Commercial & Data-Driven Mindset - You have a strong grasp of the commercial levers behind merchant acquisition and retention, and you use data to guide decisions and prioritization.
Strategic Decision-Making - You can prioritize and make informed decisions under resource constraints in a dynamic environment, while anticipating future needs.
Innovation & Execution - You show innovative thinking with a track record of translating strategic insights into actionable plans and tangible business results.
Cross-Functional Influence - You know how to build trust and alignment with Sales, Product, and Business Development teams, even without formal authority over them.
Languages - You are fluent in both Italian and English.
We recognise that exceptional leadership comes in many forms. If you believe you have the vision, experience, and drive to help us shape the future of money, we encourage you to apply. We value the unique perspectives and strengths that exceptional leaders bring, even if their experience doesn't align with every listed requirement.
This is a unique opportunity to leverage your experience and leadership to make a profound impact on a company poised for significant future growth. We operate on a principle of reciprocity: significant strategic impact are met with meaningful rewards and opportunities.
Drive transformative impact. Lead critical functions and initiatives that directly contribute to our mission and impact millions of users and businesses.
Operate in high-growth. Thrive in a dynamic, fast-moving environment that demands bravery, resilience, and rapid, decisive action at scale. Experience the excitement of navigating growth where change is constant and the customer base/services are rapidly expanding.
Significant equity participation. Directly share in 's success through a competitive Stock Option Plan designed to reward leadership and contribution to company growth and raise the bar for collective success.
Lead exceptional teams. Build, mentor, and collaborate with high-performing teams in a culture of ownership, collective success, and continuous improvement fueled by feedback. You will learn from the best and lead alongside founders who are hands-on.
We move fast, and evolution never stops. It’s a fun ride, but it can be challenging. To make sure our people truly thrive, we’re committed to making their lives easier, both in the office and out in the world. That’s why we created CareAbout:
❤️ Health (Private insurance for you and your family, psychological support with Serenis, mental health workshops)
💰 Financial resources (Stock Option Plan, Meal vouchers, Relocation support if you’re moving countries)
⚙️ Growth and development (Professional development programs, Internal mobility, Language courses with Preply)
🌱 Flexibility (Unlimited PTO, Hybrid working policy*, Flexible working hours)
👨‍👩‍👧 Family (Enhanced parental leave, Additional leave for child sickness)
*We embrace three days per week in-office (Tuesday and Thursday + 1 of your choice), with the option to request extra remote time.
Salary: €70,000 - €95,000 gross per annum. This range is set using objective, gender-neutral criteria for the role's core requirements. However, we do not believe in putting a ceiling on talent. The final compensation package is tailored according to your unique experience and expertise. If your skills go beyond the standard profile, apply anyway so we can discuss a package that reflects your true value.
At , we're proud to be an equal opportunity employer. We celebrate diversity and inclusion, welcoming individuals of all backgrounds. This opportunity is open to everyone, regardless - for instance - of race, colour, religion, sex, gender identity, sexual orientation, and national origin. Join us in a workplace where everyone belongs!