Alliance GTM Lead, Adobe - Content Supply Chain

1 нед. назад

USALead

go-to-market strategycontent supply chaindigital experience

Lead the development and go-to-market strategy for Content Supply Chain solutions at VML Enterprise Solutions in partnership with Adobe.

О компании

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation thro
Title: Alliance Solution Lead, Adobe - Content Supply Chain  
Job Posting Titles:  GTM Solution Lead - Adobe Alliance  
Solution Focus:  WPP Open / Content Supply Chain (CSC)  
Region/Scope:  Global
 
The Opportunity  
VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.  
This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.  
You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.  
Role Summary  
Core Identity:  Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.  
Role Framework:  This role operates across four primary motions:  
Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities  
Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design  
Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases  
Market Development (15%): Develop thought leadership and market presence for CSC solutions  
Accountability:  You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.  
Core Responsibilities  
Solution Development (35%)  
Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)  
Develop solution architecture patterns for Content Supply Chain implementations  
Create packaged offerings with clear scope, pricing frameworks, and delivery approaches  
Collaborate with WPP Open product teams on integration requirements and roadmap  
Document solution specifications and technical requirements  
Client Advisory & Customer Zero (25%)  
Guide VML's Customer Zero implementation as reference for CSC solutions  
Advise client teams on solution design and implementation approach  
Participate in executive briefings and solution workshops with key prospects  
Develop referenceable case studies and proof points from implementations  
Provide technical guidance on complex integration scenarios  
Co-Sell & Market Enablement (40%)  
Enable VML sales teams on CSC solution positioning and qualification  
Advise on co-sell motions with Adobe field teams  
Coordinate with Adobe alliance team on joint GTM planning  
Develop sales tools, battle cards, and discovery guides  
Contribute to marketing content, thought leadership, and event presentations  
Represent VML at Adobe events and industry conferences  
 
Technology & AI Expectations  
Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead development of AI-augmented solution offerings. Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.  
Team Leadership & Management  
Accountability: Accountable for cross-functional outcomes on GTM and solution development. Success depends on ability to influence and align multiple stakeholders.  
Leadership Expectations: Guide solution engineers and cross-functional teams on solution positioning and GTM execution. Influence internal investment decisions through business cases and market analysis. Build cross-functional alignment on alliance solution strategy.  
Management Scope: Matrixed leadership; provides direction to solution engineers and guides cross-functional teams on GTM execution. Influences without direct authority across sales, marketing, delivery, and partner organizations.  
 
Success Metrics  
Solution offerings defined and market-ready  
Customer Zero implementation completed and referenceable  
Pipeline influenced through CSC positioning ($XM target)  
Sales enablement delivered (teams trained, materials created)  
Adobe co-sell engagement on CSC opportunities  
Qualifications  
Required  
12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations  
Strong understanding of content supply chain challenges and enterprise content workflows  
Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)  
Track record of building and taking solutions to market  
Ability to translate technical capabilities into business value propositions  
Strong executive presence and ability to lead client workshops

Другое

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
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