Brand Strategy and Events Associate

Другое

• 📌 About Alpaca Health
• Alpaca Health enables clinicians to become entrepreneurs, starting in autism care.
• We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians.
• We’ve raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we’re serving hundreds of patients, while growing 30% MoM.
• 🎯 Role: Brand Strategy & Events
• We are hiring a Brand Strategy & Events lead to own how Alpaca shows up in the world, from the big moments to the everyday brand.
• You will shape our voice, look, and story, and you will plan and run standout events end-to-end, from community festivals to clinic grand openings. This is a builder role for someone equally comfortable setting brand direction and taping down extension cords the morning of an event. You will work directly with the founder.
• 🚧 What You’ll Do
• Own the brand
• Shape and evolve our voice, visual identity, and messaging across every channel
• Build the guidelines and templates that keep the brand consistent as we scale
• Make sure everything we put out feels human, trustworthy, and unmistakably Alpaca
• Plan and run events end-to-end
• Own events from concept to load-out: budget, vendors, logistics, run-of-show, staffing, and day-of execution
• Design events that are genuinely inclusive and sensory-friendly, built with our families in mind
• Turn clinic openings, festivals, and conferences into moments people remember
• Drive the marketing around every moment
• Lead pre and post-event marketing: invites, social, press outreach, and recap content
• Land earned media by pitching local press and building relationships with reporters
• Capture stories and content that keep momentum going long after the event ends
• Build community and partnerships
• Partner with providers, local organizations, and press to grow reach and turnout
• Represent Alpaca warmly to families, clinicians, and the broader community
• Create repeatable playbooks so every new market launch gets easier
• Measure and improve
• Track what works (turnout, engagement, coverage, leads) and raise the bar each time
• Spot patterns and opportunities, and take on whatever it takes to ship great work
• 🧠 Who You Are
• You have strong taste and can explain why a brand does or does not work
• You have personally run real events, not just supported them, and can talk through a plan and a budget
• You are wildly organized, calm under pressure, and you sweat the small details
• You write clearly and warmly, and can switch between a press pitch and an Instagram caption
• You are scrappy and resourceful, and you get more done with less
• You take ownership, you don’t wait for someone else to fix things
• 🚀 Why Join
• Direct exposure to company-building at an early stage.
• Real ownership of the brand and marquee events from day one.
• The opportunity to materially impact families and clinicians.
• A fast learning curve that few roles can match.