USAConsumer Insights Analyst
1 нед. назад
USA
data analysisqualitative researchquantitative researchmarket research
Responsible for gathering and synthesizing qualitative and quantitative data to improve the company's understanding of consumers, brands, and markets.
Обязанности
- We believe our competitive advantage comes from understanding consumers more deeply than anyone else so that we can offer products and experiences that surprise and delight.
- The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources—from consumers, markets, academic research, and commercial performance—to develop explanations and models that improve how the organization understands the world.
- This role is not about simply delivering research, but instead about building and refining the company’s understanding of consumers, brands, and markets so that every strategic decision is grounded in a foundational understanding of how people think, choose, engage, and behave.
Требования
- You’re fascinated by people and motivated by understanding why they do what they do. You’re more interested in discovering the right answer than proving out a specific theory.
- You’re not satisfied with observations—you build explanations. You ask why is that true? and what would that predict? You’re constantly connecting ideas, looking for patterns, and building theories that help explain the world.
- You don’t wait for perfect circumstances. You see constraints as opportunities to exercise creativity, take ownership, and innovate.
- You’re energized by solving difficult problems and eager to share what you’ve learned and enjoy helping others develop new perspective about consumers, brands, and markets.
Другое
- Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
- A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.
- Design and execute qualitative and quantitative research that deepen our understanding of consumers, brands, and markets.
- Develop foundational understanding of consumer motivations, jobs to be done, decision-making, brand meaning, category dynamics, and market evolution.
- Continuously gather evidence from consumer interactions, commercial performance, competitive activity, cultural trends, and emerging markets to strengthen our understanding of the business.
- Synthesize information from multiple sources into compelling and coherent explanations of consumer behavior and market dynamics, identifying broader patterns and opportunities.
- Identify where new evidence strengthens, challenges, or refines our current understanding.
- Develop models of thinking that improve the organization’s ability to predict consumer behavior, identify opportunities, and make better strategic decisions.
- Partner with Product, Innovation, Brand, Marketing, International, and Commercial to frame strategic questions and reduce critical uncertainty.
- Contribute to the consumer perspective throughout product innovation, positioning, messaging, segmentation, commercialization, and long-term strategy.
- Help maintain the team’s evolving understanding of consumers, brands, and markets so that learning compounds over time rather than living inside individual projects.
- Continuously improve how the organization learns, shares knowledge, and makes decisions.
- Bachelor’s degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
- Approximately 2–4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
- Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
- Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
- Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
- Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews, .
- An eagerness to learn, intellectual curiosity, and the ability to thrive in an ambiguous, fast-moving environment.
- Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.
- Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
- Trove Brands is an equal opportunity employer.
- Phone calls regarding this position are not accepted.
- This is a fully in-office position at our HQ in Lehi, Utah.