Bulgaria
EuropeCRO Manager - Paid Acquisition | CA
1 нед. назад
BulgariaEuropeSenior
paid acquisitiona/b testinglanding pagesapp store optimization
Senior hands-on CRO Manager focused on improving conversion efficiency of paid acquisition traffic across web and mobile platforms.
О компании
- is an entertainment company innovating at the intersection of real money online casino (iCasino) and casual mobile gaming.
- Our accreditation by the Alcohol and Gaming Commission of Ontario (AGCO) marked our entrance as a B2C operator in February 2023, a milestone in redefining industry standards.
- At , we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. We are accessible, fair and inclusive, and we are just getting started.
- You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our players.
Обязанности
- We're looking for a senior, hands-on CRO Manager focused on Paid Acquisition to improve the conversion efficiency of the traffic we acquire across Web, iOS and Android.
- The role owns the experience immediately after the ad click: creating, testing and improving paid landing pages, web experiences and App Store Custom Product Pages so that more of the users we pay to reach take the next step.
- You'll work closely with the User Acquisition, Creative, Design, Product and Analytics teams to connect ad message, audience and post-click experience, identify conversion opportunities and systematically test them.
- Own paid landing page conversion: build and continuously optimize Unbounce landing pages for paid campaigns across Google, Meta and other acquisition channels, with the goal of increasing visitor-to-registration-start conversion.
- Own ad-to-landing-page continuity: ensure messaging, creative concepts, offers and user expectations carry consistently from the ad into the landing experience.
- Build tailored landing experiences: create and test different experiences by traffic source, campaign, audience, creative concept, device and market where segmentation can improve performance.
- Own App Store CRO for paid traffic: create, test and optimize Apple Custom Product Pages and equivalent Google Play experiences aligned with specific campaigns, audiences and creative concepts.
- Run web page CRO for paid users: design and execute A/B tests on web pages experiences shown to paid traffic, including messaging, hierarchy, offers, CTAs, content and page structure.
- Own the experimentation pipeline: use acquisition and funnel data to identify opportunities, develop hypotheses, prioritize experiments and maintain a structured testing roadmap.
- Measure commercial impact: evaluate experiments not only on immediate conversion rate but also on downstream acquisition metrics and user quality, ensuring improvements translate into better overall UA performance.
- Work closely with UA teams: identify underperforming traffic segments, understand differences between channels and audiences, and develop CRO initiatives that improve the efficiency of paid media spend.
- Partner with Creative and Design: translate learnings from ads and landing-page experiments in both directions, helping identify which messaging, propositions and concepts resonate best with users.
- Own test analysis and learnings: define success metrics and guardrails before launch, analyze results, document validated learnings and ensure successful tests are scaled across relevant campaigns.
Требования
- 2+ years of hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition, ideally in a high-volume digital business.
- Strong experience building and optimizing paid landing pages, with hands-on experience using tools such as Unbounce or similar platforms.
- Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion.
- Experience designing and analyzing A/B tests, including hypothesis creation, prioritization, statistical interpretation and experiment read-outs.
- Strong analytical skills and experience working with tools such as GA4, Tableau and/or similar analytics platforms.
- Understanding of mobile acquisition journeys and App Store / Google Play conversion optimization. Experience with Apple Custom Product Pages is a strong advantage.
- Strong understanding of UX, messaging hierarchy, conversion psychology and how users behave after clicking an advertisement.
- Comfortable working closely with designers while also being able to independently create, modify and launch landing-page experiments.
- Ability to connect CRO improvements to broader UA metrics rather than optimizing conversion rates in isolation.
- Strong communication skills and the ability to work closely with User Acquisition, Creative, Design, Analytics and Product teams.
- Experience in iGaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry is a strong advantage.
Условия
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
-
Другое
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.