Senior Leader - Product Marketing

2 нед. назад

United KingdomEuropeSeniorHybrid

Senior leadership role in product marketing focused on AI and tech upskilling platform scaling and business impact.

Обязанности

Billions have gone into enterprise AI. Most of it isn't working — organisations still can't turn model capability into measurable business impact. That's not a training problem or a slide-deck problem. It's a hard, unsolved technical challenge: building the systems that translate what AI can do into how work actually gets done inside real organisations, at scale, with proof it's working. That's the problem exists to solve, and it's the one this role exists to sell.
We're hiring a Senior Leader of Product Marketing, reporting to the CPTO, to own the positioning, competitive intelligence, and go-to-market orchestration that makes that story credible to buyers who've heard "AI transformation" pitches before and have learned to discount them. This is a strategic leadership and launch-execution role: you're accountable for a narrative that has to survive a skeptical CTO's follow-up questions, not just land in a pitch deck.
You'll sit at the center of Product, Engineering, Sales, CS, and executive leadership — turning hard technical work into a case buyers trust, giving Sales what they need to win the deals that matter, and grounding pricing and roadmap decisions in real market evidence.
Growth today comes primarily through our sales motion — there isn't yet a significant inbound or demand-generation engine to lean on. This role needs to work effectively within that reality now, while helping shape what comes next, rather than assuming a demand-gen infrastructure that doesn't currently exist.

Требования

8+ years in product marketing, including 2+ years in people leadership, with a track record owning positioning and GTM strategy for complex technical B2B/B2B2C products — enterprise SaaS and/or AI/ML strongly preferred
Confident working alongside engineering and product: able to hold your own technically and translate real product/technical complexity into buyer value and revenue opportunity without a translator in the room
Strong quantitative instincts, with proven partnership across Product/tech, Sales, and Finance on roadmap, deal strategy, and monetisation — project-managing end-to-end what's built, what's sold, and revenue recognised
Executive presence: has presented market/competitive strategy to C-suite or board audiences
Proven experience operating at genuine scale-up pace — building processes, structure, and infrastructure from scratch with a lean team, rather than inheriting the mature systems and support functions (UXR, demand-gen, established pricing models) that exist at larger, more established organisations
You are an innovator and experimenter looking for new trends and technology to scale the impact and abilities of your team
You are comfortable with and motivated by high-expectations stakeholders; you are able to earn trust and retain it through difficult situations
You have a positive-sum mentality - you're equally excited about both rolling up your sleeves to get something done and reflecting on the bigger picture
You have high internal expectations for what is possible and the ability to bring others along on that journey
Demonstrated fluency with AI tools in your own workflow (competitive research, content drafting, win-loss synthesis) — this is now a baseline expectation, not a bonus

Будет плюсом

Experience at a company that scaled through a comparable stage transition (e.g., Series B→E, or pre-IPO→public)

Условия

Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
Health & Wellness - private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support
Hybrid work offering - for most roles we collaborate in the office three days per week with the exception of Coaches and Instructors who collaborate in the office once a month
Work-from-anywhere scheme - you'll have the opportunity to work from anywhere, up to 10 days per year
Space to connect: Beyond the desk, we make time for weekly catch-ups, seasonal celebrations, and have a kitchen that’s always stocked!
Our Commitment to Diversity, Equity and Inclusion
We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here .

Другое

is the upskilling platform for AI and Tech adoption.
We have partnered with 1,500+ companies to deliver a new kind of learning that's transforming today’s workforce.
Our upskilling apprenticeships are designed for people of any age and career stage to build critical AI, data, and tech skills. Our learners have driven $2bn+ ROI for their employers, using the skills they’ve learned to improve productivity and measurable performance.
In April 2026, we announced $70 million in strategic funding, led by Schroders Capital, with participation from StepStone Group, Lightspeed Venture Partners and General Catalyst. At an increased valuation of $2.1bn, the round makes us Europe’s first EdTech double unicorn.
But we aren’t stopping there. With a strong operational footprint and 800+ employees, we have ambitious plans to continue scaling. We’re building a world where tech skills unlock people’s potential and output. Join and power our mission to equip the workforce to win in the AI era.
Define and defend the category narrative and product positioning — including translating technical/AI capabilities into value claims that hold up under scrutiny from technical buyers, procurement, and security review, without overclaiming
Own messaging architecture across product lines and keep it consistent as the portfolio grows
Run competitive intelligence (win-loss analysis, competitor tracking, technical benchmarking) and be the most credible voice in the room on what the market actually believes — evidence, not anecdote
Feed that signal directly into product roadmap and pricing decisions
Build lightweight, repeatable, automatable processes to get customer voice and insight directly into product development and launches — this currently happens ad hoc and needs an owner
Own launch strategy and sequencing — what to launch, when, and how big a moment to make of it — partnering with Product on roadmap-to-revenue sequencing so GTM readiness isn't an afterthought
Define launch success metrics and report on them credibly to executive leadership
Champion and put structure around the shift toward faster product launches — building quickly and iterating based on real performance
Equip Sales to win deals with best-in-class sales collateral, tools, and enablement, and support strategic deals directly where positioning or competitive dynamics are the blocker
Own strategic decisions on positioning, enablement, and the go-to-market motion for Sales leadership, not just content delivery
Provide evidence-based input on pricing and packaging based on willingness-to-pay, competitive dynamics, and customer research, partnering with Product and Finance on monetization for new capabilities
Build, hire, and develop a product marketing team, and set the operating rhythm and tools for the function, including how AI is used to raise team velocity and rigor (currently a team of 4 product marketers)
Represent product marketing in executive/board-level conversations on market position and competitive dynamics
Operate as a peer to Product and Engineering leadership without formal authority over them — comfortable creating healthy tension, pushing back, and holding a different set of priorities from those teams when it's the right call
is committed to safeguarding and promoting the welfare of our learners. We expect all employees to share this commitment and adhere to our Safeguarding Policy , our Prevent Policy and all other company policies. Successful applicants will be required to undertake at least a Basic check via the Disclosure Barring Service (DBS).
For roles that will involve a Regulated Activity, successful applicants must also undergo an Enhanced DBS check, including a Children’s Barred List check and a Prohibition Order check. Roles involving Regulated Activity may interact with vulnerable groups, therefore are exempt from the Rehabilitation of Offenders Act 1974 meaning applicants are required to declare any convictions, cautions, reprimands, and final warnings.
Providing false information is an offence and could result in the application being rejected or summary dismissal if the applicant has been selected, and possible referral to the police and the DBS.