USAVP, Enterprise & Field Marketing
2 нед. назад
USAC-level
account-based marketingpartner marketingevent strategycampaign management
Senior leadership role leading enterprise and field marketing to drive growth and pipeline for ’s AI-powered GRC platform.
О компании
- is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
- Learn more at .com or follow us on LinkedIn and Facebook
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- What Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
- created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
- Headquartered in New York, has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.
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- is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also 's EEO Policy and US EEOC ’ s Know You
- We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@.com.
Другое
- We're looking for a Head of Enterprise & Field Marketing to lead and scale our global field marketing organization, own account-based marketing for our largest and most strategic accounts, drive alliances and partner marketing in service of enterprise growth and regional strength; and oversee our strategic events strategy and programs.
- This is a senior leadership role responsible for the strategy, team, and execution to drive high-quality pipeline and conversion for ’s AI-powered GRC platform in all regions, and design programs that turns enterprise pipeline into revenue through a full-funnel approach, including integrated regional campaigns; 1:1/1:few ABM for named global accounts; bespoke strategic events that offer cut-through experiences for prospects and customers; and leveraging co-marketing of alliances and partnerships for net-new pipeline and brand expansion.
- You would be joining at an exciting moment in the company’s history, as they unleash their new AI-powered GRC platform to help General Counsels, Chief Compliance Officers, Audit and Risk Leaders. This is the result of nearly three years of intense development of agentic workflows inside the platform, as well as MCP/plug-in access to offerings - providing a robust, differentiated experience for clients who need solutions that accelerate and action critical business objectives, not just static reporting.
- Working closely with Sales and the broader GTM organization, you will lead an established, multi-region field marketing team and be responsible for evolving it from regional execution into a more specialized, account-centric growth engine — tightly aligned with enterprise sales leadership, customer success, global events, and partner teams. You'll own the budget, the roadmap, and the relationship with sales as the primary marketing partner for our highest-value opportunities.
- You will have the opportunity to refine and optimize our Account-Based Marketing global strategy with a focus on net-new and expansion opportunities, in partnership with Sales, the Head of Integrated Marketing, and other partners. Leadership for alliances/partner marketing supports both Field and ABM goals in addition to new channels for pipeline growth. Expanding our strength in Strategic Events across owned, third-party, analyst events and other catalyzing opportunities allows for true ownership over the levers that drive growth, with strong partnership from the Sales team.
- You will be a member of the Marketing Leadership Team with direct access to C-suite.
- What You'll Do
- Regional Strategy & Leadership
- Define and own the global enterprise field marketing and ABM strategy, aligned to company pipeline and bookings targets.
- Lead, develop, and grow a distributed team of regional field marketers and ABM practitioners across AMER, EMEA, and APAC.
- Evolve the team's operating model to emphasize mid- to bottom- of-funnel marketing — clearer specialization between regional field execution and strategic account programs, with defined planning and processes that leverage global initiatives and campaigns for local scale.
- Partner with Product, Brand and Analytics partners to understand and action competitive dynamics in messaging and channel selection for campaigns.
- In partnership with brand and integrated marketing, ensure global top of funnel coverage for awareness and consideration in regions including brand campaigns, paid media, AEO/SEO and PLG.
- Multi-thread opportunities across regional buyers for “land and expand” motions.
- Run regional plays in partnership with the Sales team and marketing partners (eg Competitive Takeouts, Quarterly Themes, Promotions/Offers).
- Deliver updated story around AI and platform expansion and competitive positioning to drive engagement and pipeline progression for opportunities.
- Partner closely with Product and PMM to understand and integrate product nuances into field marketing messaging and outbound efforts.
- Develop rich insights into personas by region to create more resonant local strategies.
- Act as the primary marketing partner to enterprise sales leadership; represent field/ABM in monthly operating reviews (MORs), pipeline reviews, and annual planning.
- Global ABM
- Build and run 1:1 and 1:few ABM programs for named strategic accounts, in tight partnership with enterprise sales, Marketing/Sales Ops and BU leadership, including account selection and planning on an ongoing, iterative basis leveraging account signals, strategic fit and sales input.
- Establish shared account plans and success metrics.
- Infuse competitive messaging in partnership with Product, Brand and Analytics using sales intelligence to inform messaging to target accounts.
- Own end to end ABM components including paid media; event strategy in partnership with global events and regional teams; tailored thought leadership and market insights; product previews and access in conjunction with Product/PMM; executive engagement, and deal-acceleration campaigns.
- Oversee the ABM technology stack, including relaunching 6sense and its integration with CRM and marketing automation.
- Strategic Events & Industry Leadership
- Own the global events strategy and roadmap that positions as a category leader; balance owned events, third-party events and sponsorships (industry analyst events, trade shows, bolt-on events), and emerging platforms for maximum pipeline and brand impact.
- Connect regional activations and strategic events for maximum impact, given purview over both.
- With Strategic Events lead, design bespoke, high-impact experiences for prospects and customers that drive differentiated engagement and deal acceleration — moving beyond transactional networking to curated, cut-through events that showcase ’s AI innovation and platform vision.
- Partner with Sales, Product, and Customer Success to ensure events are tightly aligned to pipeline opportunities and account strategies; measure and optimize events against pipeline influence and customer ROI metrics.
- Manage events planning strategy with regional teams to ensure local market resonance while maintaining global brand consistency and strategic alignment; identify and activate key speaking opportunities and thought leadership platforms.
- Oversee the global events budget with accountability for pipeline contribution and cost-per-engagement by region and event type.
- Alliances & Partner Marketing
- Develop and execute a comprehensive alliances and channel partner marketing strategy that expands ’s reach into new markets and customer segments through system integrators, technology partners, and related channels.
- Build co-marketing playbooks and campaigns with strategic partners that generate net-new pipeline and drive mutual brand expansion; own partner program marketing collateral, enablement, and lead-sharing agreements.
- Partner closely with Sales and BD leadership to identify high-impact partnerships and ensure marketing support accelerates partner adoption and revenue contribution.
- Create dedicated partner event experiences, co-branded campaigns, and joint thought leadership initiatives that position as the preferred platform within partner ecosystems.
- What We're Looking For
- 12+ years in B2B/SaaS marketing, including 5+ years leading field marketing and/or ABM teams in a high-growth, multi-region environment.
- Demonstrated experience building or scaling a true 1:1 ABM program for enterprise/strategic accounts.
- Track record managing global, distributed teams and driving measurable pipeline and revenue impact through field programs.
- Deep comfort operating at the executive level with enterprise sales leadership; strong influence and cross-functional collaboration skills.
- Fluency in enterprise pipeline metrics, forecasting, and long, complex sales cycles.
- Command over ABM/intent platforms, CRM (Salesforce), and marketing automation; strong command of attribution/lead sourcing for the purpose of understanding what is working in market, and program ROI.
- Preferred experience in a fast-moving $500MB+ ARR SaaS company.
- Preferred background partnering with alliance partners and/or channel/system integrator ecosystems.
- Experience standing up or maturing an account-tiering or account-planning framework with sales and Marketing/Sales Ops.
- BA in related field.
- Frequent travel is expected for this role, with visits to key offices and regional hubs.