Service Line Marketing Lead

2 нед. назад

USALead

Lead marketing efforts for Technology Advisory and Product Innovation service lines to shape market presence and support executive-level engagement.

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Benefits:
The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.
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Другое

The Service Line Marketing Lead supports our service line leaders by shaping how Technology Advisory and Product Innovation services show up in the market and in priority account pursuits. Success comes from clear executive narratives and strong product-centric positioning across the product lifecycle, high-credibility differentiated assets, and close alignment with adjacent service lines and go-to-market motions to support C-suite & Product leader conversations grounded in execution reality. 
Working closely with Technology Advisory & Product Innovation leadership, this role defines the core market narrative, develops durable executive-grade assets, and ensures messaging is consistently and selectively integrated across ’ broader offerings, campaigns, and strategic partner motions where relevant. This includes collaborating with external partner teams and JVs on joint positioning and materials as required, with a focus on influence, clarity, and reuse to enable Service Line and Sales teams to win and expand within identified Target Account Lists.
Define and evolve a clear, differentiated executive narrative for Technology Advisory service line that reflects engineering-led, execution-grounded point of view.
Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs and other senior executives. 
For the Product Innovation service line, own and evolve a competitive GTM value proposition and campaign ideas that showcase ' product thinking, platform integration, engineering expertise, and AI-driven approach that resonates with senior product and digital executives.
Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.
Ensure both service lines are clearly anchored within ’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.
 
Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.
Develop signature executive POVs, narratives and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation
Provide relevant inputs to the Global Content team on thought leadership that reflects modern product practices including product discovery, platform thinking, digital experience, and AI-enabled product development.
Own the creation and orchestration of high-credibility executive assets including POVs, white papers, and client impact stories with an emphasis on quality, reuse, and influence over volume.
Partner with  Service line leadership to synthesize client feedback, market signals and engagement learnings into actionable insights and content themes.
Where appropriate, collaborate on selectively co-created thought leadership with strategic partners to strengthen executive relevance and credibility.
Partner with the content team to develop customer references, testimonials, and case studies for external and internal use
 
Support Technology Advisory Leaders in developing advisory-led entry strategies,executive pursuit narratives and tailored materials for priority accounts
Develop suitable enablement assets for each service line (for example product value propositions, product lifecycle frameworks, and innovation playbooks tailored for product and digital leaders and executive-grade assets such as value realization frameworks, strategy playbook, etc).
Ensure coherence and quality across service line assets used in sales enablement, analyst engagement, web presence and executive facing materials, including joint materials where relevant. 
Act as a steward of clarity and consistency, ensuring assets remain current, credible, and aligned with the evolving advisory narrative.
Enable Service Line and Sales teams to position as a partner for end-to-end product development - from concept to scale - through clear, reusable narratives and assets.
Own the relevant capabilities pages on the corporate website, ensuring quality engagement through positioning, proof, differentiation, thought leadership, and show vs. tell marketing.
 
Work closely with service line leadership to support go-to-market focus, narrative clarity and priority account pursuits.
Collaborate with other Service Line marketers to ensure Technology Advisory messaging is accurately and appropriately integrated into broader offerings and campaigns.
Partner with Global Campaigns, Field Marketing, Partner Marketing, and AI/works Product Marketing teams to enable selective cross-leverage of advisory and product innovation narratives within the Rebuild, Rewire, Reimagine framework where it strengthens relevance.
Influence joint go-to-market narratives and materials with strategic partners as required, without owning partner execution or commercial governance. 
Experience in B2B Product or Service Line Marketing, preferably in high-end consulting or professional services.
Proven experience marketing to C-suite and senior executive audiences.
Understanding of modern product operating models, including product management, platform thinking, and digital product lifecycle (discovery to scale).
Solid understanding of the Product development, evolving Al, modernization and enterprise technology landscape.
Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.
Experience supporting account-based, pursuit-led, or partnership-driven go-to-market motions is highly valued.
Strong ability to simplify complex, product or engineering-led strategy without diluting rigor or credibility.
Structured thinker who can convert ambiguity into clear executive-ready narratives and assets.
Experience operating effectively in global, matrixed organizations where outcomes are driven through influence rather than direct ownership.
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