Solutions Marketing Lead, Public Sector

2 нед. назад

USALead

strategic marketingproduct marketingmessagingpositioningcross-functional coordination

Lead strategic marketing efforts for 's AI solutions in the public sector, coordinating cross-functional teams to position the product effectively.

Обязанности

As the Public Sector Solutions Marketing Lead at , you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers and beyond.  This is a pivotal role that requires deep understanding of the public sector ecosystem combined with the ability to craft compelling positioning and messaging around AI's  benefit to citizens and residents worldwide.
You’ll serve as the dedicated marketing interface for 's Public Sector teams, owning the coordination and execution between public sector initiatives and 's broader marketing function. Working closely with sales, product, partnerships and communications teams, you’ll be responsible for bringing public sector launches, features, and messaging to market through various channels while ensuring cohesive positioning across audiences. 
This role demands someone who can set vision and strategy while being hands-on with execution—from launching product capabilities like Claude for Government and sector-specific MCP integrations, to quarterbacking demand generation campaigns that drive adoption. Working at the intersection of AI ethics, global development, and growth marketing, you'll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results.
Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.
Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.
Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector 
Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
Report on which channels and campaigns are driving results and identify opportunities for iteration

Требования

Thrive in a 0-to-1 environment—can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution
Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement) 
Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences 
Are a quick learner who can absorb context on diverse government verticals and procurement cycles rapidly 
Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams.
Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment

Другое

’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
Have 8+ years of marketing experience with meaningful exposure or genuine interest in the public sector, government technology, or GovTech space
Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers 
Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events) 
Have a background in enterprise sales enablement, particularly in complex or regulated industries
Show a track record of building marketing programs from scratch at a growth-stage company 
Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases
Role-specific policy: For this role, we expect staff to be able to work from our Washington, D.C. or San Francisco office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.
 
The annual compensation range for this role is listed below. 
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study:  A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship:  We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that recruiters only contact you
We believe that the highest-impact AI research will be big science. At we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to , including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage:  Learn about  our policy for using AI in our application process.