Poland
EuropeSenior User Acquisition Manager (Google Ads)
2 нед. назад
PolandEuropeSeniorRemote
google adsdisplay advertisingyoutube advertisingdemand generationbid managementaudience segmentation
Senior User Acquisition Manager to drive Google Ads campaigns focused on Display, Demand Gen, and YouTube to scale user acquisition efforts.
О продукте
- Muscle Booster —
- Yoga-Go —
- WalkFit -
Требования
- We’re looking for a Senior User Acquisition Manager — a real growth hacker with experience and a proven track record in driving serious DTC scale across Google Ads campaigns , with a focus on Display, Demand Gen and YouTube . You will build and manage highly impactful Google Ads acquisition campaigns and be hungry for testing growth opportunities to maximise conversions, revenue and ROI.
- This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.
- If you are a master in bidding strategies, audience discovery and segmentation, testing new setups, and creative testing at scale to drive substantial growth without blowing up CAC, this is for you.
Другое
- is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.
- Lead high-volume creative testing at scale turning winning creatives into high-performing assets that unlock further scale through structured, scalable iteration frameworks, working closely with the creative team to influence creative direction and production based on performance trends.
- Run and scale high-budget Google Ads campaigns (mid–7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets.
- Build and test sophisticated campaign structures, bid strategies and audience architectures using segmentation, 1P data, exclusions and expansion strategies.
- Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth.
- Proactively recommend UX/funnel improvements grounded in data and user behaviour.
- Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling.
- Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps — knowledge sharing, best-practice exchange and insights.
- Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.
- 4+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus), with a track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets.
- Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus — formats, setups, optimisation and scaling best practices across these campaigns.
- Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks.
- Strong grasp of visual creative formats and what makes high-performing creatives that win at scale (hooks, structure, offer framing and thumb-stopping visuals).
- Expert command of bid strategies and audience strategy: intent layering, first-party data usage, segmentation and expansion, etc.
- Solid understanding of UX fundamentals and the ability to proactively suggest practical funnel and LP improvements to increase conversion rates.
- Highly analytical with strong attention to detail; confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms.
- Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations.
- Self-starter with a strong bias for action—autonomous, proactive, curious and experimental, always looking for the next growth angle, format or approach.
- Proficiency in English - C1 - as daily communication in this role is conducted in English.
- ✨ First Quarter Expectations:
- The specialist has understood all the metrics and knows our processes and reports
- The specialist independently manages the project, adheres to best practices, achieves the target ROI, and knows how to scale and cut volumes when necessary
- The specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors, and makes data-driven decisions
- ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager--> ⭕️ Skills Assessment