SingaporeCreative Strategist
2 нед. назад
SingaporeWorldwideRemote
data analysiscampaign managementconcept developmentuser behavior analysis
Responsible for creating impactful, story-driven campaigns that drive real growth metrics and translate complex products into engaging ideas.
Обязанности
- They ask "how do I make people care about this?" This is the person who turns a complex, often unsexy product into a story people understand, a campaign people remember, and creative that moves real growth metrics, not just engagement vanity numbers.
Другое
- Department: Marketing / Growth
- Reports to: Head of Marketing
- This role gets misread often:
- It's not a Designer role. You won't be pushing pixels in Figma all day.
- It's not a Copywriter role. You won't just be writing headlines for someone else's idea.
- It's not a Brand Strategist role. You're not building 40-page brand guideline decks.
- This is a hybrid role for someone equally comfortable:
- Digging into user behavior and funnel data
- Translating positioning into an idea people actually feel
- Writing the concept
- Directing how it looks and moves
- Shaping how it shows up across a GTM campaign, end to end
- isn't trying to out-market the incumbents by playing their game. We're a challenger brand, and challengers who play it safe don't get remembered. We've already proven the market believes in us: our TGE was a success, and the trust and capital that came with it isn't a finish line, but a runway. Now the job is to convert that momentum into global product adoption, fast, without losing the edge that got us here.
- That means we can't afford "the typical marketing", the safe positioning decks, the generic launch templates, the content that looks like everyone else's roadmap slide with our logo on it.
- This role exists because 's next chapter isn't just "get more visible", but, to "get more visible in a way that compounds into the business numbers," globally, and fast.
- Work with product marketing to develop the core creative idea behind product GTM strat and launches, feature drops, and growth campaigns.
- Infuse the thinking behind why this idea will land with this audience, into the strategy/creative.
- Turn positioning and messaging frameworks into concepts that are simple, sharp, and repeatable across channels.
- Pressure-test concepts against user behavior and funnel data before they go into production. Not just "is this a cool idea" but "will this idea change behavior."
- Set the visual direction for campaigns across mood, tone, art direction briefs and partner closely with designers/illustrators/agencies to bring it to life.
- Ensure every visual choice ladders back to the strategic idea, not just aesthetic trend-chasing.
- Conceptualize motion and video concepts from short-form social edits to product demo reels to launch films with a bias toward ideas that work with a fast scroll-thumb, not against it.
- Work with marketing to develop the "big idea" that a product or feature launch is built around. The theme that ties together the landing page, the ads, the emails, the social posts, and the sales enablement into one coherent story.
- Work backward from business goals (adoption, activation, revenue) to figure out what story will actually move those numbers.
- Launch campaigns where the idea is what people remember, not just "the company posted something."
- A growing library of hooks, formats, and concepts that the team can learn from and reuse.
- Leadership sees creative as a growth lever in this org, not a "make it pretty" function, and you're a big reason why.
- Required:
- A track record of concepts you've developed that shipped and drove a measurable result
- Comfortable reading performance data (CTR, conversion, retention, engagement) and using it to inform creative decisions
- Strong creative<> business instincts
- A real point of view on visual and motion direction
- Deep, current fluency in social and cultural trends
- Experience working cross-functionally with Product, Product Marketing, Design, and Growth/Performance teams.