Growth Manager/Senior Growth Manager

2 нед. назад

TurkeyWorldwideSeniorOnsite

user acquisitioncampaign managementdata analysisbudget managementperformance optimization

Drive the growth of games by developing and executing data-driven user acquisition strategies and optimizing marketing performance.

Plan, execute, and optimize user acquisition campaigns across major advertising platforms.
Monitor campaign performance and continuously improve key metrics such as ROAS, CPI, LTV, and retention.
Design and execute creative testing strategies in collaboration with Marketing Artists and Creative teams.
Analyze campaign, product, and player data to identify growth opportunities and improve marketing efficiency.
Manage marketing budgets and optimize channel allocation based on performance.
Stay up to date with market trends, competitor activities, and emerging user acquisition strategies.
Collaborate closely with Product, Analytics, and Creative teams to maximize player growth and long-term performance.

2+ years of professional experience in mobile game marketing, user acquisition, or performance marketing.
Professional experience in the mobile gaming industry is required.
Proven experience managing paid user acquisition campaigns for mobile games.
Strong analytical skills with the ability to make data-driven decisions.
Experience with attribution and analytics platforms such as AppsFlyer, Adjust, or similar tools.
Solid understanding of key mobile marketing metrics, including CPI, CAC, ROAS, LTV, and retention.
Excellent communication and collaboration skills.
Passion for building and growing successful mobile games.
Solid experience in mobile gaming.