Tinder Marketing Manager (2-year Contractor)

2 нед. назад

South KoreaWorldwideHybrid

Manage Tinder's brand presence and marketing initiatives in Korea.

About the Team Seoul is one of Tinder's key global hubs — home to cross-functional product pods building for hundreds of millions of members across 160+ countries. Our Seoul-based teams span Product, Design, Engineering (iOS, Android, web, and backend), and Data, working side by side to move fast: incubating new ideas, running rapid experiments, and shipping features that scale from a single market to Tinder's global business. We partner closely with teams across the region and our U.S. headquarters, taking what works locally — new experiences, growth strategies, product bets — and turning it into playbooks and products that shape how Tinder shows up for members everywhere. Our Mission Launched in 2012, Tinder revolutionized how people meet and has become one of the world’s most popular ap

Manage the development and execution of integrated marketing strategies and campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels
Drive culturally relevant and insight-led marketing initiatives that strengthen Tinder’s brand relevance, engagement, and growth in Korea
Partner closely with creative and media agencies, PR/Comms, CRM, Product Marketing, Legal and other relevant regional stakeholders to deliver impactful 360 campaigns from ideation through execution
Manage and work closely with digital media agencies to oversee media planning, budget allocation, channel strategy, campaign optimization, and performance reporting across digital platforms
Lead social-first marketing initiatives including influencer, creator, partnership, and content-driven campaigns that can generate conversation, engagement, and earned amplification
Analyze campaign, audience, and business result data to drive optimization, improve ROI, and support data-informed decision making
When required, help shape and execute in-app user engagement and feature adoption initiatives in partnership with CRM and Product Marketing teams
Manage marketing budgets, timelines, agencies, and external partners effectively while ensuring operational excellence
Ensure all local executions align with Tinder’s global brand principles while maximizing local cultural relevance and market impact

5–8 years of experience in Brand Marketing, Growth Marketing and/or Digital Marketing.
Experience within consumer tech, digital platforms, entertainment, gaming, lifestyle or other culturally driven brands preferred
Strong understanding of Korean youth culture, digital behavior, social platforms, internet culture, and evolving consumer trends
Proven experience leading integrated multi-channel campaigns across paid media, social, influencer, CRM, partnerships, and experiential marketing
Hands-on experience managing digital media strategy and execution across platforms such as Meta, Google (incl YouTube), TikTok, Kakao, Naver, X and other digital ecosystems
Experience working with media, creative, influencer, PR, and production agencies in fast-paced environments
Data-savvy with the ability to interpret campaign and consumer insights and translate them into actionable marketing strategies
Strong storytelling, communication, and presentation skills in both Korean and English
Ability to balance global alignment with local cultural nuance and relevance

Naturally curious about culture, relationships, and evolving consumer behaviors
Strong sense of judgment and attention to nuance
Proactive, collaborative, and solutions-oriented mindset
Comfortable navigating ambiguity and evolving priorities
Entrepreneurial mindset with strong ownership, adaptability, and problem-solving capabilities