Senior Business Analytics Analyst

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• The Senior Business Analytics Analyst will help design, build, and operationalize AI-enabled analytics workflows that transform how Smartly uses business data.
• This person will focus on applying AI to recurring analytics processes, including executive metrics reporting, company OKR tracking, customer engagement reporting, and proactive insight generation. The role will partner closely with Business Analytics, Data Platform, Product Analytics, Marketing Science, and business stakeholders to create reliable, scalable, and human-reviewed AI workflows.
• The goal is not just to automate reporting. The goal is to help Business Analytics become a decision intelligence function that tells the company what is happening, why it matters, and what to do next.
• Design and develop AI-assisted workflows for recurring business analytics outputs.
• Create agentic or semi-agentic processes that reduce manual reporting and insight generation.
• Help transform static dashboards and reports into contextual, actionable decision briefs.
• Develop repeatable prompts, logic, templates, and review workflows for AI-generated analysis.
• Initial priority projects include:
• Support automation of company OKR tracking.
• Help classify metrics by automation type: fully automatable, semi-automatable, or human-input required.
• Build AI-assisted summaries that identify what is on track, at risk, off track, and why.
• Support nudges or reminder workflows for metrics that require human updates.
• Support AI-assisted analysis of customer engagement, health, spend, usage, and lifecycle signals.
• Help turn customer-level data into proactive insights for CS and leadership.
• Use AI-assisted analysis techniques to define and revise customer health scoring
• Support future expansion into aggregated platform-level findings for Platform Partnerships and commercial strategy.
• Work with existing BigQuery, Tableau, Redash, and other BI environments.
• Help design structured data tables or intermediate layers that support AI workflows.
• Build and maintain scheduled queries where needed.
• Partner with Data Platform on data quality, migration, and reliability issues.
• Document metric definitions, assumptions, data sources, and known limitations.
• Build human-in-the-loop review processes for AI-assisted outputs.
• Define quality checks for accuracy, relevance, and business context.
• Create reusable standards for AI-generated analytics narratives.
• Ensure outputs are transparent about data limitations and confidence levels.
• Help the team move from reactive reporting to proactive insight generation.
• Identify opportunities to reduce manual work and improve stakeholder experience.
• Partner with analysts to turn dashboards /reports into recommendations and chat interfaces.
• Support team adoption of AI tools, workflows, and best practices.
• Contribute to building Business Analytics as a center of excellence for business metrics and decision intelligence.
• At least 8 years of experience in business analytics, data analytics, analytics engineering, business intelligence, or a related field.
• Strong SQL skills, ideally including BigQuery.
• Professional experience with Python.
• Experience building dashboards, recurring reporting, or automated analytics workflows.
• Familiarity with BI tools such as Tableau, Redash, Looker, or similar.
• Practical experience using AI tools to improve analysis, reporting, automation, or workflow efficiency.
• Ability to translate business questions into data requirements, analysis plans, and clear outputs.
• Strong documentation and communication skills.
• Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
• Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion appro
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