EuropeVIP Brand Manager
2 нед. назад
EuropeWorldwide
brand managementmarketing campaignsproject managementcrm
Lead VIP brand strategy and localized brand experiences for LATAM region in iGaming or entertainment sectors.
Требования
- Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM;
- Creative, resourceful, and confident in pitching and pushing new ideas;
- Organized and detail-oriented, able to see projects through from concept to execution;
- Proactive and independent, you take ownership and move ideas forward without waiting for direction;
- Highly collaborative, you thrive working across departments and geographies;
- Comfortable managing KPIs, timelines, and budgets in a fast-paced environment.
Другое
- Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction;
- Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends;
- Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users;
- Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints;
- Propose and execute influencer and ambassador partnerships tailored to key LATAM markets;
- Monitor and analyze market trends, competitor activity, and shifting user behavior to inform strategy and refine initiatives;
- Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations;
- Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications;
- Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.
- Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors;
- A deep understanding of LATAM markets;
- Proven success in developing and launching creative campaigns or VIP-focused brand experiences;
- Strong project management and cross-functional collaboration skills;
- Comfort working with performance metrics, budgets, and light Excel reporting;
- Advanced English proficiency and/or Portuguese fluency.
- TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.