Digital Marketing Manager, Paid Search

3 нед. назад

USASenior

paid searchsearch engine marketinganalyticscampaign optimization

Lead and scale the global paid search program to drive strategy, execution, optimization, and performance reporting.

Обязанности

Develop and execute ’s global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other relevant emerging search and LLM ad planforms, aligning investment to pipeline, demand generation, and regional growth priorities.  
Own budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency, business impact, and scalable growth across regions.  
Lead end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management.  
Drive performance improvements across bids, keywords, creatives, campaign structure, and conversion paths using a rigorous, data-driven optimization approach.  
Build reporting frameworks and performance dashboards that translate campaign data into actionable insights and clear recommendations for marketing leadership and cross-functional stakeholders.  
Lead testing and adoption of new search features, automation capabilities, and growth opportunities, including opportunities to improve performance through AI-enabled workflows and optimization techniques.  
Partner closely with Global Campaigns, Brand, Field Marketing, Content Marketing, Web, Operations, Analytics, and external partners to ensure data integrity, measurement accuracy, and strong program execution.  
Collaborate with creative and content teams to develop high-performing search messaging and conversion-oriented experiences tailored to audience intent and business objectives.  
Monitor the competitive landscape, platform changes, and market dynamics to identify opportunities and share insights that strengthen campaign strategy and overall go-to-market performance.  
Help define and improve tracking standards, attribution visibility, and operational processes that support better decision-making and long-term program scalability.

Условия

As an employee at  , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit .com/careers.

Другое

’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, is once again redefining what responsible innovation looks like. , the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, is shaping the future where trusted data becomes a transformative
We are looking for a Manager, Paid Search to join the Digital Marketing team.  
This role will be responsible for leading and scaling our global paid search program, driving strategy, execution, optimization, and performance reporting across regions. The ideal candidate brings deep expertise in search engine marketing, strong analytical rigor, and a proven ability to turn campaign insights into business impact. This person will play a critical role in shaping how reaches priority audiences through paid search and LLMs, partnering across teams to align media strategy with business goals, campaign priorities, and regional needs.  
Passionate about digital marketing and have a deep understanding of paid search platforms, campaign mechanics, and performance storytelling.  
You are both strategic and hands-on, able to develop the vision for a global program while also managing the execution details that drive results.  
You are highly analytical and comfortable using data to make decisions, prioritize investments, and communicate recommendations to stakeholders.  
You are organized, detail-oriented, and able to manage multiple priorities and deadlines while operating within clear processes.  
You are a collaborative partner who works effectively across functions, regions, and levels of the organization.  
You are comfortable learning new systems, testing new approaches, and adapting quickly in a fast-moving environment.  
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.
Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.
Check out the following to learn more about and its people: 
Careers on YouTube
@LifeatOneTrust on Instagram
You have the right to have your personal data updated or removed. You also have the right to have a copy of the information holds about you. Further details about these rights are available on the website in our  Privacy Overview .  You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the  Data Subject Request Form .
 
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When you join you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.  
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