Growth Marketing Manager, Digital Media

Другое

• Come join the organization that is redefining security for the AI era. As one of the fastest-growing startups ever, we enable teams to secure cloud and AI applications by connecting code, cloud, and runtime into a single shared context. Trusted by security teams all over the world, we have a proven track record of success and a culture that values world-class talent. Not to mention, we're now powered by Google , meaning we offer our customers an AI-powered platform that harnesses Google’s Threat Intelligence and Security Operations to better detect, prevent, and respond to threats across all environments, allowing for further innovation.
• Our Wizards from all over the globe work together to protect the infrastructure of our customers, including over 65% of the Fortune 100, who trust us to scan and secure over 230 billion files daily. We’re honored to be a leading player in a massive and growing market, and we continue to look for exceptional Wizards who are eager to make a significant impact on our team. At Company, you’ll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our momentous growth. Come join our team and help us create secure cloud environments that allow even the best companies to move faster, all while having some fun!
• Company is looking for a Performance Marketing Manager to join our team and help scale our highest-yielding digital media channels. You’ll collaborate with a team of channel experts to execute and optimize third-party (3P) digital media campaigns, with a heavy focus on Paid Email, Virtual Events, Display, and Influencer marketing. You will manage relationships with over 30 vendors, unlock testing budgets, and drive measurable pipeline growth that aligns with our aggressive revenue targets.
• Working closely with internal teams and stakeholders, this role will architect, manage, and optimize campaigns from initial launch through continuous, scaled growth across all channels, supporting all of the Company products/segments.
• Partner with channel experts to plan and execute strategy and drive investment across high-yield digital media channels, including Paid Email/Newsletters, 3P Virtual Events/Webinars, Content Syndication, and Publisher Display.
• Act as the day-to-day point of contact for 30+ industry vendors and publishers, managing programs from planning to execution, ensuring timely delivery of creative assets, tracking links, and lead uploads.
• Own and support digital marketing budget allocation for new "Testing" initiatives across untapped vendor inventory, tracking performance to identify new scalable pipeline sources.
• Stay ahead of the evolving ad landscape with ongoing vendor research to identify and evaluate new audiences and opportunities.
• Proactively adapt strategy to address major trends, including new AI-specific vendors and programs.
• Analyze lead conversion, pipeline-to-spend ratios, and ROI to maximize top-converting lead sources and ensure campaigns are meeting or exceeding aggressive efficiency targets (e.g., 30x+ Pipe:Spend).
• Collaborate closely with internal marketing, content, and design teams to ensure creative alignment and seamless campaign execution.
• Own all facets of program management, including budgeting, procurement, execution, and reporting.
• Provide visibility to marketing leadership on campaign performance, digital roadmap, and pipeline generation updates.
• 5+ years of experience in a Digital Marketing, Growth Marketing, or Demand Generation role.
• Proven track record of managing Paid Email sponsorships, 3P Virtual Events/Webinars, and Content Syndication programs.
• Strong vendor management and negotiation skills, with the ability to juggle multiple campaigns and 30+ relationships simultaneously without letting details slip.
• A highly detail-oriented and organized approach required to manage, track, optimize, and report on programs across multiple vendors and products. 
• Industry Knowledge: Experience across the cybersecurity and AI vendor landscape with a solid understanding of security buyer personas, the market, and technical products. 
• Deep understanding of cross-functional collaboration with the ability to manage internal stakeholders and teams (FMM, PMM, Legal, Finance, Brand, Creative, Campaigns, MOPs, Leadership, etc.).
• Data-driven and detail-oriented mindset to maximize ROAS and track pipeline metrics.
• Bias towards aggressive experimentation and innovation to drive incremental performance.
• A self-starter who thrives in a fast-paced, high-growth start-up environment.
• Tech Stack: Proficient in daily use of enterprise applications such as Salesforce, Marketo, Looker, Tableau, Demandbase, etc.
• Compensation + Benefits  
• Compensation for this full-time position includes base salary + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
• Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
• The US base salary range for this full-time position is listed below.
• Applicants must have the legal right to work in the country where the position is based,  without the need for visa sponsorship. This role does not offer visa sponsorship .
• Company is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. 
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