VIP CRM Manager

2 нед. назад

EuropeWorldwide

crma/b testingcampaign managementanalyticsemail marketingsms marketingpush notifications

Manage and optimize VIP CRM strategies and campaigns to maximize customer retention and revenue in the casino and sports sector.

Требования

Proactive and resourceful approach in resolving campaign, segmentation, or bonus issues quickly;
Strong communication and presentation skills, with the ability to deliver clear strategic reports and recommendations;
Ability to work in a fast-paced environment with multiple markets, frequent game releases, and dynamic event calendars.

Другое

Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers, leveraging analytics to drive data-informed decisions;
Control VIP CRM revenue targets and bonus budget allocation, ensuring alignment with overall business objectives;
Monitor bonus cost versus incremental revenue and ensure positive campaign ROI, optimizing incentive structures to maximize margin efficiency;
Develop, implement, and continuously optimize VIP lifecycle journeys (Onboarding, Growth, Loyalty, Churn Prevention) with clear KPIs for retention, ARPU growth, and LTV;
Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation on a daily basis;
Collaborate closely with VIP Account Managers to align automated CRM flows with high-touch manual outreach, ensuring a seamless and personalized player experience;
Manage communications across email, SMS, push notifications, and in-app messaging channels, ensuring consistency and relevance;
Track, measure, and report on key performance metrics including Retention Rate, Reactivation Rate, Churn Rate, ARPU, LTV, and monthly revenue flows;
Monitor campaign conversion metrics (acceptance rate, usage rate, wagering completion, incremental uplift) and communication performance (Open Rate, CTR, Conversion Rate, Delivery Rate);
Design and execute statistically robust A/B and multivariate tests, defining hypotheses, success metrics, and incrementality impact to drive continuous performance improvement.
At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management;
Strong analytical mindset with the ability to interpret complex datasets and translate insights into actionable strategies;
Experience managing bonus cost optimization and campaign ROI analysis;
Proficiency in CRM tools, marketing automation platforms, and performance tracking systems;
Deep understanding of player behavior and lifecycle dynamics within Casino and Sports products;
Experience working with LATAM markets (Spanish-speaking regions) will be a strong advantage.
TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.