MexicoInfluencer Marketing Manager (Lifestyle)
3 г. назад
MexicoLATAMSeniorHybridC1
public relationsinfluencer marketingbrand positioningstorytelling
Responsible for leading influencer marketing campaigns and public relations strategies in the lifestyle sector.
Требования
- 5 years of experience in PR, communications, or agency environments (Beauty & Lifestyle preferred)
- Advanced English
- Proven experience leading accounts and teams
- Strong experience in: Public Relations (PR) within beauty, lifestyle, or consumer brands
- Influencer Marketing (IM), including talent selection and campaign execution
- Brand positioning, storytelling, and reputation management
- Experience managing beauty and lifestyle clients (skincare, cosmetics, wellness, fashion, etc.)
- Experience developing 360 strategies (PR + IM + digital)
- Strong relationships with beauty/lifestyle media and influencers
- Experience in crisis management (preferred)
- Knowledge in: Content creation aligned to trends, launches, and brand storytelling
- Media relations and pitching for beauty/lifestyle outlets
- Influencer negotiation and partnerships
- PR & IM monitoring and reporting
- Agency experience (highly preferred)
Другое
- Lead PR and Influencer Marketing strategies for beauty & lifestyle brands
- Develop communication plans aligned with product launches, brand campaigns, and seasonal trends
- Oversee and ensure execution of PR & IM campaigns across beauty and lifestyle accounts
- Manage relationships with: Beauty and lifestyle media
- Influencers and content creators
- Clients and key stakeholders
- Define brand narrative, tone of voice, and positioning aligned with market trends
- Approve communication materials: Press releases (product launches, brand announcements)
- Media pitches tailored to beauty/lifestyle outlets
- Campaign briefs and influencer guidelines
- Coordinate influencer campaigns: Talent scouting (aligned to brand DNA)
- Negotiation and partnerships
- Performance tracking and reporting
- Monitor media coverage and campaign performance
- Analyze results and generate reports with actionable insights
- Present strategies, results, and proposals to clients
- Lead and mentor team members (executives, trainees)
- Collaborate with internal teams (content, design, paid media) for integrated campaigns
- Identify opportunities for brand visibility, trends, and collaborations
- Stay up to date with beauty/lifestyle trends, creators, and platforms
- Manage sensitive situations or brand reputation issues when needed
- Leadership and team management
- Strategic and creative thinking
- Strong communication skills (written and verbal)
- Deep understanding of beauty/lifestyle trends and audiences
- Client management and relationship building
- Negotiation and influencer management
- Problem-solving
- Organization and ability to manage multiple projects
- Proactivity
- Teamwork