USASr. User Acquisition Manager/Director of User Acquisition
3 нед. назад
USADirectorOnsite
user acquisitiondigital marketingadvertisinganalyticscampaign management
Lead user acquisition efforts to expand 's reach domestically and internationally.
Обязанности
- We're looking for a Senior User Acquisition Manager/Director of User Acquisition to own and scale 's paid growth engine as we expand beyond college campuses into the broader US market and internationally. This is a builder role — you'll be an early hire for our performance marketing team, setting strategy, standing up infrastructure, and running campaigns hands-on.
- You'll sit at the intersection of marketing, product, and data. You understand that great performance marketing isn't just about CAC — it's about finding the right users, in the right markets, at the right moment in their lives, and then using product and retention data to validate that the growth actually worked.
- Own paid acquisition end-to-end across all channels (TikTok, Snap, Meta, Apple Search Ads, and emerging channels) for both US expansion and international market entry
- Lead international growth strategy , identifying priority markets, localizing creative and targeting approaches, and navigating platform and attribution challenges in non-US environments
- Own the MMP stack — maintain integration with mobile measurement partners (Airbridge), ensuring clean attribution, deep link tracking, SKAdNetwork compliance, and fraud monitoring across all paid channels
- Build a full-funnel measurement framework connecting paid acquisition data to in-app product analytics — tracking not just installs and signups, but downstream retention, engagement, and community activation metrics by cohort, channel, and creative
- Partner with the Product and Engineering teams to instrument the right events, interpret retention curves, and feed performance insights back into campaign strategy
- Own creative strategy and testing — develop a rigorous creative testing framework across static, video, and UGC formats; collaborate with design and social to iterate on winning concepts
- Player-coach role : remain deeply hands-on in campaign execution while managing and developing a small, high-impact team that will grow alongside the business.
Требования
- 5+ years of performance marketing experience with a proven track record of scaling paid channels in a high-growth consumer app
- Deep hands-on expertise with Meta Ads Manager, TikTok for Business, Google UAC, and Apple Search Ads
- Strong command of mobile measurement: MMP implementation and management (AppsFlyer, Airbridge, Branch, etc), SKAdNetwork/privacy-safe attribution, A/B testing, and fraud prevention
- Fluency in product analytics tools (Amplitude, Mixpanel, or equivalent) and the ability to independently pull and interpret cohort retention data, funnel analyses, and engagement metrics — not just rely on a BI team to do it for you
- Experience running international campaigns, including geo-targeted launches and navigating platform differences across regions
- Strong creative intuition with a structured approach to creative testing and iteration
Условия
- We care more about finding the right person than fitting them into a predefined title. This role may be hired as a Senior User Acquisition Manager or Director of User Acquisition , depending on experience and scope.
- The targeted compensation range for this role is $120,000 – $180,000 a year , based on job-related skills and experience.
- full-time employees are eligible for company-sponsored benefits and equity.
- This is an onsite role based out of our New York, NY (Soho) office.
Другое
- is the hottest Gen Z social platform in the world. Having started as America’s biggest college social app, is now allowing Gen Z globally to connect around their shared experiences and identities. College communities feature a private, moderated feed of posts from verified students, making it the most entertaining and authentic way to experience student life. Our newest product, Global , brings together all of Gen Z both domestically and abroad, providing a space to satisfy the 99% of life not on entertainment platforms like Instagram and TikTok. is on a mission to bring social back to social media.
- We first launched at Stanford in July 2021 and have since seen >95% of undergraduates join the app, half of which use every day. Since raising a $25M Series B in July 2023, we have established ourselves as the dominant social app at 700+ colleges, have begun to generate revenue through advertising, and are actively expanding to communities beyond college. Most recently, hit #1 overall on the App Store charts in Saudi Arabia.
- We have three primary goals for 2026: continue our expansion to the entire US college market, drive revenue growth through our revolutionary ads business, and rapidly expand to non-college students — both domestically and abroad. This role is central to that third goal.