Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)

3 нед. назад

ThailandWorldwideSenior

p&l managementdata analysisstrategic planningteam leadershippartnership management

Lead marketing analytics and partnership strategy for a strategic partnership, managing P&L and a team to drive business impact.

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Другое

At , we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched to make it easier for everyone to explore the world.  
 
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
 
No two days are the same at . Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The Opportunity
The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of 's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy.
This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.
This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.
We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence.
As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and 's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.
What Makes This Role Unique
Own a full P&L for a multi-million dollar partnership
Direct control over budget allocation and investment levels across channels
Your optimization decisions drive both immediate ROI and long-term partnership health
Manage multiple brands with different customer profiles
Navigate the intersection of B2B partnership management and B2C performance marketing
Balance partner relationships with data-driven optimization
Influence partner marketing strategy while ensuring profitability targets
Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness
Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization
App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets
Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers
Advanced SQL for booking analysis and channel performance tracking
A/B testing and experimentation methodology with clear measurement frameworks
Marketing analytics including attribution modeling and incrementality measurement
Weekly syncs with partner marketing team
Joint planning and collaborative problem-solving
Navigate cultural nuances in partnership management
Key Responsibilities
1. Team Leadership & Development
Manage, mentor, and develop a team of 2-3 marketing specialists
Set team priorities and OKRs aligned to partnership goals
Conduct performance reviews and career development conversations
Foster a culture of experimentation, learning, and accountability
2. Strategic Marketing Leadership & P&L Ownership
Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals
Guide team on channel strategies and ensure execution excellence
Own the full marketing P&L for the partnership
Design experimentation roadmap to validate strategic hypotheses
Monitor channel health and guide team to drill into anomalies or opportunities
Oversee dashboard/reporting development and team analytics capability
3. Analytics Strategy & Insights
Define analytics roadmap and experimentation strategy for the team
Write SQL queries to answer strategic business questions and guide team on complex analysis
Guide team on measurement frameworks and experiment design
Synthesize insights into executive-ready recommendations with business impact quantification
Build team capability in analytics and experimentation
4. Strategic Planning & Executive Stakeholder Management
Develop annual marketing roadmap and quarterly plans aligned to partnership goals
Lead weekly syncs with partner marketing leadership
Present quarterly business reviews to leadership (Director/VP level)
Own the annual planning process and budget allocation across channels
Partner with 's commercial and product teams on partnership optimization
Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data
5. Program & Project Management
Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Establish governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams