BrazilConsumer & Market Insights Specialist
3 нед. назад
BrazilLATAMSenior
market researchdata analysisbrand trackingcustomer insightssegmentation
Lead global consumer and market insights for a conversational AI tech company, driving strategy and intelligence for product marketing and branding.
Обязанности
- We're looking for an Insights Specialist to build and run the Consumer & Market Insights Specialist function at a leading tech company in the conversational AI space . This is a senior, high-visibility mandate: you'll own how the company understands its market — category positioning, buyer behavior, brand health, market segmentation, ICP verticals and emerging trends — and you'll be measured by the decisions your intelligence changes, not the reports you produce.
- Scope is global — Brazil, LATAM, and EMEA — with stakeholders across Product Marketing, Branding, Revenue, Product, and C-level leadership. You'll define the strategy, methodology, and cadence: this role owns the "what" and the "so what," not just the execution.
Требования
- 5+ years in Market Research, Consumer Insights, or Market Intelligence — ideally in B2B SaaS or tech platforms
- A track record of intelligence that changed a real decision — GTM strategy, brand building strategy, pricing, product direction, or new market entry
- Ability to deploy agents and assistants to automate work using Claude, Gemini and other tools
- Strong mixed-method research skills: qualitative (interviews, win-loss, ethnographic) and quantitative (surveys, segmentation, sizing)
- A natural bridge-builder and orchestrator: Exceptional ability to break down silos and connect cross-functional teams. You excel at building consensus through positive influence, transforming diverse perspectives into a cohesive strategy for shared success.
- Executive-level communication — the ability to compress complex findings into clear, confident narratives
- Advanced English
Другое
- Category Intelligence — Shape how the market defines and evaluates conversational AI, turning category ambiguity into narrative advantage for Product Marketing and Brand.
- Buyer & Customer Insights — Decode why buyers choose, delay, or walk away, giving PMM and Sales the evidence to sharpen messaging, pricing, and packaging with confidence.
- Segmentation & Vertical Intelligence — Develop and apply market segmentation methods and arm Sales and Product Marketing with vertical-specific evidence that drives go-to-market in priority industries.
- Brand Intelligence — Build and run a global brand tracking program, measuring equity, perception, and category association across Brazil, LATAM, and EMEA, and connecting shifts to business outcomes.
- Foresight & Trends — Give leadership a strategic view of market shifts so the company leads trends instead of reacting to them.
- Insights Operations & AI Enablement — Turn Insights into a strategic partner function, using AI agents & assistants to multiply speed, depth, and coverage.
- Thinks in outcomes, not outputs
- Operates well in ambiguity and imperfect data
- Able to navigate across multiple stakeholders, transforming insights into actions and outcomes leading by influence.
- Sees AI as a capability multiplier, not a replacement for rigor
- 🕘 Horário Flexível : Mais autonomia para organizar sua rotina com equilíbrio e responsabilidade.
- 🏠 Modelos de Trabalho Flexíveis : Remoto, híbrido ou presencial, conforme a necessidade da função.
- 👕 No Dress Code : Liberdade para ser quem você é, sem formalidades.
- 🎉 Day Off de Aniversário : Um dia de folga no mês do seu aniversário para comemorar como quiser.
- 🔋 Blip Recharge: São 5 dias de folga remunerada por ano, para cargos que não fazem registro de ponto, pensados para equilibrar a jornada.
- 🍽️ Vale Alimentação ou Refeição : R$ 1144,00 mensais, sem desconto e creditado inclusive nas férias e licenças.
- 🚍 Vale Transporte : Disponível conforme necessidade de deslocamento.
- 🏋️ Wellhub (Gympass) : Acesso a academias, apps de bem-estar e atividades físicas, também para dependentes.
- 🎭 Convênio SESC : Acesso à cultura, lazer, esportes, hotéis, colônia de férias e mais.
- 🩺 Plano de Saúde (SulAmérica) : Cobertura nacional, quarto privativo para você e seus dependentes, com desconto apenas de coparticipação.
- 🦷 Plano Odontológico : Cobertura nacional para você e seus dependentes, com três opções de planos, e desconto integral do valor do plano escolhido.
- 🧠 Conexa Saúde : Plataforma de atendimento psicológico online.
- 🔐 Seguro de Vida : Cobertura equivalente a 24 vezes o seu salário mensal.
- 👶 Licença Maternidade Estendida : 180 dias para viver o início dessa nova fase com tranquilidade.
- 👨👧 Licença Paternidade Estendida : 30 dias para estar presente e fortalecer vínculos.
- 🧸 Auxílio Creche : Reembolso de R$ 676,81 para filhos de até 2 anos e R$ 592,21 para filhos de até 5 anos.
- 🧩 Auxílio para Dependente PCD : Apoio de R$ 846,02 para filhos com deficiência ou neuro diversidade.
- 📘 Incentivo Educacional : Parcerias com instituições de ensino superior e escolas de idiomas.
- 💰 ICP – Incentivo de Curto Prazo : Reconhecimento financeiro vinculado a metas da Blip.
- 🏳️🌈 Seu Nome Importa : Reembolso de até R$250,00 para despesas com alteração de prenome e/ou marcador de gênero, fortalecendo a inclusão e o respeito à identidade.