USADirector of Social & Organic Marketing
3 нед. назад
USADirectorHybrid
social media marketingorganic marketingcontent strategyteam leadership
Lead and scale 's social and organic marketing efforts to enhance brand presence and growth.
Обязанности
- We’re hiring our first Director of Social Media to put into the world, document it, and build the team that scales the motion.
- This is not a content calendar job. ’s social strategy starts in the physical world. is a character out in the world doing things worth watching. (Like facilitating a legal access workshop for free consultations to people who need a lawyer. Or setting up a falafel cart outside a courthouse, plaintiff lawyers only. You get the idea!) Your job is to make those things happen, capture them beautifully, and put them into the world.
- Social is also where the market forms its first impression of ; where a plaintiff attorney decides we’re worth a demo, and where a great engineer or marketer decides we’re worth a career. You’ll own both. Your job is to make impossible to miss: the premier name in legal technology to our customers, and one of the best places to work in the world to the people we want to hire.
- You’ll own organic strategy, channel management, and production across all of ’s social presence; Instagram, LinkedIn, Reddit, X, YouTube, and wherever our audience goes next. You’ll build our creator and influencer program from zero. You’ll run our employee evangelism program, turning the team into a distribution engine. And you’ll build the executive presence of our leaders, including the CEO, CPO, CRO, and CMO.
- You’ll start as a team of one with a real budget and a mandate to build; the function, the production motion, and the team behind it. You’ll be hands-on from day one, on set and in the edit, coordinating with our agency and external partners to ship daily while setting the strategy a growing team will execute. We want someone who can plan a quarter of campaigns and then get fingers on the phone and cut the reel; someone with the strategic range to design the motion and the craft to make fifteen seconds of video land in your chest.
- If you’ve built social at a brand people recognize, if you think in hooks and formats, if you’ve ever talked your way into a location to get the shot, this is the role for you.
Будет плюсом
- You’ve grown a brand’s social from small to genuinely known.
- Experience with employer branding or recruiting-driven social.
- Experience marketing to attorneys, professional services buyers, or another skeptical, high-expertise audience.
- A track record on Reddit specifically; you understand the community and its rules.
- You’ve built a social or content team, not just joined one.
- You’ve worked at a company going through hypergrowth and thrived in the chaos.
- Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.
Условия
- 💰 Competitive Salary & Equity 💹 401(k) Program with Employer Matching ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚗 Commuter Benefits* 🧑💻 Autonomous Work Environment 🖥️ Workplace Setup Reimbursement 🏠 Telecomm Stipend 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings 🥪 In office Perks*
- Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.
- We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Другое
- About is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and is how they get there. But what makes different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong.
- Product-market fit: is trusted by over 1000+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter.
- Own organic social strategy, management, and production across all of 's channels; Instagram, LinkedIn, Reddit, X, YouTube, and emerging platforms; from the quarterly plan to the post that ships this afternoon.
- Create the campaigns that put in the real world. Activations, stunts, field interviews, press moments, documentary shoots. Concept them, produce them, and turn them into assets that travel.
- Produce the content yourself, not just brief it. Write posts, direct and shoot on location, cut short-form video, and ship at the pace social demands while raising the bar on craft.
- Build 's creator and influencer program from scratch. Find the right voices in and around plaintiff law, structure the partnerships, and hold the work to our standard.
- Launch and run 's employee evangelism program. Give the team the tools, templates, and encouragement to become a distribution engine.
- Build the executive presence of 's leaders, including the CEO, CPO, CRO, and CMO; ghostwrite, shape, and grow their voices on social.
- Build 's brand across two audiences at once: plaintiff attorneys (our customers) and the people we want to hire (our future team).
- Run the budget. You'll have real money for production, creators, and paid amplification behind select posts. Decide where it goes, place bets that won't pay off evenly, and be honest about which ones worked.
- Hire and lead a social team over time. Start as a team of one and build the function, with a budget behind you.
- Own the numbers, including when they're lying. Grow reach and engagement across every channel; build the measurement that separates a post that traveled from a post that mattered, and be the one who says which is which.
- Position as the premier company in legal technology and one of the best places to work in the world.
- Partner with content, brand, and recruiting so social reinforces the story everywhere it shows up, from the feed to the careers page.
- Stay ahead of platform trends, formats, and culture; move fast when something new works.
- 10+ years in social media, content, or brand, including time owning strategy and production for a brand people recognized.
- A portfolio of social work you can point to: accounts you grew, formats you invented, posts that broke out.
- A genuine maker; you personally write, shoot, and edit short-form content, and you ship daily.
- Deep native fluency across Instagram, LinkedIn, Reddit, and X; you know what works where and why.
- Proven ability to grow an executive’s or founder’s presence on social, including ghostwriting, format, and cadence.
- Experience building or running an employee advocacy or evangelism program.
- Instinct for what makes people stop, feel something, and share; you understand the difference between reach and resonance.
- Excellent writing and taste. Our audience is attorneys and top-tier operators; they notice everything.
- Comfort building from zero and leading a team as it grows.