USAAEO/GEO Content & Growth Manager
3 нед. назад
USARemote
aicontent strategygrowth marketing
Manage content and growth strategies focusing on AI-driven legal technology for plaintiff law firms.
Обязанности
- You already know search has changed. Our audience is researching their options in AI first, and seeing Google AI Overviews before they see a single blue link.
- We're hiring someone to own how shows up across AI answer engines and turn that visibility into a real growth channel.
- This is a scrappy, hands-on, individual-contributor role for someone who can get creative with content and distribution — using AI and technical skill to make things worth citing, not just things that exist.
- Content quality is non-negotiable here. We have a hard line against AI slop, and we're looking for someone whose instincts are audience-first to keep content valuable.
Будет плюсом
- Experience in legal tech, B2B SaaS, or another skeptical/non-technical buyer audience.
- Existing relationships with legal-industry communities, publications, directories, or analysts.
- Coding or vibe-coding experience
- Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, interview performance, and the scope and level of the role and candidate.
Условия
- 💰 Competitive Salary & Equity 💹 401(k) Program with Employer Matching ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚗 Commuter Benefits* 🧑💻 Autonomous Work Environment 🖥️ Workplace Setup Reimbursement 🏠 Telecomm Stipend 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings 🥪 In office Perks*
- Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.
- We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Другое
- About is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and is how they get there. But what makes different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong.
- Product-market fit: is trusted by over 1000+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter.
- Drive ’s strategy and execution for showing up across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
- Create content built to get cited, not just published. Deliver pieces most likely to earn AI citations at scale, held to the same accuracy bar as everything else we publish to attorneys.
- Build and maintain AEO measurement reporting. Track 's citation rate, share of voice, and visibility across AI answer engines against competitors in our category, and report progress against our AI-visibility goals.
- Shore up owned properties for AEO/GEO. Audit and improve .legal content so it's structured for AI retrieval: clear answers, FAQ and comparison content, schema and structured data, citation-ready formatting
- Get into the conversations where citations originate in collaboration across marketing and PR. A few examples: review sites and legal-tech directories, plaintiff-firm and legal-ops communities, legal-tech press and analysts.
- Run growth experiments across channels. Test what actually moves citation rate and share of voice, like new content formats, distribution channels, community placements.
- Manage contract and agency support. Brief and manage contractors across content creation, AEO, and technical SEO.
- A track record of moving AI visibility and content growth metrics : AI citations, organic traffic, qualified sign-ups. You can point to specific work and explain what you did, how you did it and why.
- A scrappy, ship-it mindset. You'd rather try something, measure it, and move on than spend a week on a strategy deck. You’re excited about building the AEO playbook for , and you’ve got a point of view on where SEO, AEO, and AI-native workflows are headed next.
- Working SEO knowledge. Enough hands-on understanding of search, schema, and AI retrieval to know what's broken and what's worth fixing first.
- Strong writer. You can produce content good enough to publish for an audience of lawyers. You can identify strong angles and hooks, and you have opinions on how to hit a high-quality bar.
- Comfortable in the tools of the job for AI visibility (e.g., Profound, Peec AI), content creation (e.g., Airops), SEO and organic traffic (e.g., Search Console, Ahrefs/Semrush/GA4).
- Experience briefing and managing contractors/agencies. You know how to delegate without losing the quality bar.