B2B Marketing Manager (m/f/d)

3 нед. назад

GermanyEuropeMiddle

email marketingcommunication strategystakeholder management

Responsible for planning, coordinating, and overseeing B2B marketing communications to support sales organizations across regions.

Обязанности

Own and coordinate the cadence communication strategy for the EU and Asia sales organizations, managing the planning, creation, review, approval, and implementation of email communications for more than 100 commercial projects
Oversee the annual delivery of more than 100,000 B2B sales emails, ensuring messaging is aligned with the relevant project, target audience, sales objective, and market
Act as the central point of contact for cadence communication requests, collaborating with stakeholders from Sales, Sales Operations, Sales Enablement, Sales Excellence, and AI & Automation across different countries and seniority levels
Create, review, and optimize B2B email communication in English and multiple languages, ensuring clarity, professionalism, and alignment with the R tone of voice across different customer segments, industries, and international markets
Develop and maintain scalable processes for communication intake, prioritization, approval, implementation, and documentation, including communication calendars, project trackers, and stakeholder guidelines
Monitor cadence performance using metrics such as delivery rates, open rates, reply rates, and meeting conversion, translating data into actionable recommendations for messaging, targeting, timing, and cadence optimization
Collaborate with the AI & Automation team to improve scalability and personalization of sales communications, supporting the implementation and testing of AI-assisted email generation and cadence-personalization workflows

Требования

2-3 years Professional experience in B2B marketing, sales communication, email marketing, campaign management, or a comparable role
Proven ability to manage a high volume of projects and stakeholders simultaneously in a structured and transparent way
Excellent written and verbal communication skills in English, with a strong ability to translate complex commercial requirements into clear, customer-focused messaging
Experience working in an international or cross-functional environment, comfortable collaborating with stakeholders from different nationalities, cultures, and functions
Strong organizational and project management skills combined with high attention to detail and a commitment to communication quality
Proactive, solution-oriented mindset with confidence in challenging stakeholders, following up on commitments, and managing deadlines in a fast-moving environment
Experience with email marketing platforms, sales engagement solutions, or CRM systems is preferred; familiarity with Salesforce or Salesforce Sales Engagement is a plus
Knowledge of B2B customer journeys, sales processes, and email marketing performance metrics; experience with AI-supported content creation or personalization tools is beneficial

Условия

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make a great place to work! Join us and benefit from:
Work from abroad up to 30 calendar days a year
Hybrid work and flex-time
International team and social events
Subsidized urban mobility and access to fitness and wellness options
Free access to Langdock and all its amazing functionalities
Career & training opportunities
Attractive locations and modern offices
Mental health support with OpenUp
Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.

Другое

At , we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.
Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.
We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.
Are you ready to join us?