(Marketing) Senior Partner Marketing Manager

Другое

• Company is building the AI-Native Banking OS - the operating system that lets banks run as one. Partners are how we scale it: ISVs and Marketplace partners that extend the platform, and SIs that carry us into every major transformation deal. We are looking for a builder-operator to own Company's global Partner Marketing programme. Your remit: grow MDF, embed partners into every GTM motion Company runs, and build the foundation for how partner marketing operates at scale. Strategic authorship, not coordination. What you'll do 1. Own, Grow, and Innovate on Marketing Development Fund (MDF) • Two-Way MDF: Manage inbound (partner-to-Company) and outbound (Company-to-partner) MDF. Set the allocation logic, approval rhythm, and reporting cadence. Track every dollar to pipeline in Salesforce.
• 2. Drive Partner-Influenced Pipeline through Co-Marketing • Embed into Every Company Programme: Banking Reinvented, ENGAGE, regional events, GTM launches, customer marketing - every Company anchor moment carries a partner motion. Today it doesn't; you'll make sure it does. • Joint ABM & Demand Gen: Partner with regional ABM leads and demand gen to inject partner narratives into priority accounts and always-on campaigns. Calibrate up or down by geography and segment. • Joint Value Propositions & Elevated Moments: Work with PMM and Analyst Relations on co-branded narratives - Banking OS, Banking Suite, Agentic AI. Elevate partners into Company's flagship moments and Company into partners' - don't build parallel events.
• 3. Build the Foundation • Tiering & Framework: Author the global partner marketing framework - tiering across ISVs, Marketplace partners, and SIs, and joint GTM playbooks that regional teams can run independently. • Framework Interlock: Partner with Alliances and Marketplace to align the marketing framework with the underlying partner programme - contracts, incentives, and certification tiers. • Operating Rhythm & Measurement: Set the cadence with Partner Managers, FMMs, and BDMs; define the partner marketing scorecard (MDF utilization, partner-sourced pipeline, partner-influenced revenue, activation count); use AI to compress the work. Who you are • Experience: 8+ years in Partner, Alliance, or Channel Marketing at a Fintech or Enterprise SaaS scale. You've built a partner marketi