USAPerformance Marketing Manager
3 дн. назад
USAOnsite
Responsible for designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the North America market.
О компании
- Our Journey The Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, continues to create value for both members and mer
Другое
- Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness. Growth hacking through constant testing to discover new marketing opportunities.
- AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- 7+ years of hands-on experience in online paid media for APP and Web products.
- Bachelor’s degree in marketing, business, or relevant experience.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Excellent communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- Language proficiency in Mandarin (written and spoken) would be preferred as this role will focus on Mandarin speaking markets.