VP of Member Growth

4 нед. назад

USAC-levelRemote

growth hackingdata analyticsdigital marketingcrm

Senior executive role focused on leading member growth strategies for a virtual healthcare clinic.

Обязанности

Maven is looking for a VP of Member Growth to own one of the most important numbers in the company: enrollments. This role is directly accountable for driving member enrollment into Maven's programs across our core business — and, by extension, the revenue those enrollments generate. You will own the enrollment engine end to end, from awareness through activation, turning eligible lives into engaged members.
Enrollment is not a single-team problem. It sits at the intersection of nearly every function at Maven, and this role is built for someone who thrives there. You'll partner daily with Client Success (who own the client relationships that unlock eligible populations), Marketing (member acquisition and lifecycle), Product (enrollment experience and funnel), Finance (targets, forecasting, and unit economics), Data (measurement, segmentation, and attribution), and Clinical and Operations teams. Because so many teams touch enrollment, a core part of the job is holding those cross-functional partners accountable to their piece of the machine — the engine only works when every team delivers its part.
This is a player-coach role. You will lead a small, high-caliber team while remaining deeply hands-on yourself every day. Although it carries a VP title, it is explicitly NOT a leaned-out management position for someone who wants to direct a team from a distance. This is a hard requirement: the person in this seat reads the data themselves, pressure-tests the funnel, drafts the plan, and does the work alongside the team. We are looking for a builder and operator who also develops people — not a manager who has stepped away from the work.
We're also looking for someone who can expand the definition of the job. A great deal of enrollment optimization work is already underway, but there is not enough strategic thinking about fundamentally new ways to drive enrollments — approaches that don't simply depend on securing permission to communicate with a client's employees. This role is expected to find and open those new avenues, not just optimize the existing ones.
Own member growth for the Core Business: Be directly accountable for enrollment targets across Maven's core business and for the revenue those enrollments drive. Set the strategy, build the plan, and act as a control tower across all cross-functional teams driving revenue to deliver the results quarter over quarter.
Build and run a scalable enrollment engine : Own the full journey from eligible population to enrolled, activated member — spanning client launches, member acquisition and messaging, the enrollment product experience, and re-engagement of eligible-but-not-enrolled members.
Expand the playbook and deliver new strategies to drive sustainable member growth : Think strategically and from first principles about new ways to grow enrollments beyond today's optimization work — including partnerships and approaches that don't rely solely on permission to communicate with a client's employees. Identify, size, and open avenues that expand the team's purview and unlock new growth. 
Optimize relentlessly around data : Build and consistently iterate on the funnel, and create systems that enable quick diagnoses of opportunities. Build operational metrics that act as leading KPIs for each team contributing to enrollments and bring quantitative rigor into how teams execute against targets.
Hold the cross-functional machine accountable : Partner daily with Client Success, Marketing, Product, Finance, Data, Clinical, Payer, Sales, and Operations — and hold each team accountable to its operational KPIs in the enrollment process. Serve as the connective tissue that keeps every part of the engine delivering.
Operate as a player-coach : Lead and develop a small, high-performing team while staying in the execution and details. Set the bar for rigor and hands-on execution by doing the work, coaching through it, and multiplying the team's impact rather than stepping back from it. This is a role that comes with an expectation that you directly execute on the work.
Instrument and forecast : Partner with Data and Finance to build the measurement, segmentation, attribution, and forecasting needed to know exactly what is and isn't working, and to forecast enrollment and revenue with confidence.

Требования

10+ years of experience driving growth, enrollment, acquisition, or revenue outcomes, with a track record of personally owning and hitting a number — ideally in healthcare, benefits, marketplaces, consumer subscription, or another environment with a complex funnel and multiple stakeholders.
A hands-on player-coach. You are energized by being in the details daily — the data, the funnel, the plan, the execution — and you lead a small team as a way to multiply your own hands-on impact, not to step back from the work. This is a hard requirement for the role. 
Elite quantitative ability as a core competency. You can build and interrogate a funnel model yourself, size opportunities, design experiments, and instinctively optimize around data rather than intuition. Strong quant is non-negotiable.
Strategic range. Beyond optimizing what exists, you can spot and pursue fundamentally new approaches to enrollment that expand the team's purview — not just incremental improvements to current channels.
Cross-functional leadership and accountability. Proven ability to align and mobilize many teams — Client Success, Marketing, Product, Finance, Data, Clinical, Operations — around a shared goal without direct authority over most of them, and to hold each accountable to its operational commitments.
Commercial instincts. You understand how enrollment translates into revenue and unit economics, and you can partner with Finance on targets and forecasting.
Comfort in a fast-paced, mission-driven environment with high visibility and direct accountability for a top-line company metric.
At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Условия

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:
Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
Whole-self care through wellness partnerships
Hybrid work, in office meals, and work together days 
16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
Annual professional development stipend and access to a personal career coach through Maven for Mavens
401K matching for US-based employees, with immediate vesting
These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits. 
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @.com email address (e.g jsmith@.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@.co

Другое

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcar
An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 
TIME 100 Most Influential Companies (2023, 2026)
Fortune Change the World (2024)
CNBC Disruptor 50 List (2022, 2023, 2024)
Fortune Best Workplaces for Millennials (2024)
Fortune Best Workplaces in Health Care (2024)
Fast Company Most Innovative Companies (2020, 2023)
Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)