Senior CRM Executive (6 Month Fixed-Term Contract)

2 мес. назад

United KingdomEuropeSeniorHybrid

Senior CRM Executive role on a 6-month fixed-term contract based in London with hybrid work format.

We’re the Group – home to , Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re lookin

Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.
Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.
Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.
Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.
Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.
Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.
Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.

Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.
Passion for creating engaging customer experiences and continuously improving CRM campaigns, content, and messaging.
Ability to use customer insights and external trends to identify opportunities that add value for customers.
Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.
Collaborative approach with experience working effectively across diverse teams and stakeholders.
Experience using CRM platforms and Email Service Providers, ideally Sailthru.
Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.
Familiarity with Canva or other design tools would be beneficial.
Experience working across international markets would be advantageous but isn't essential.