Email Marketing Specialist (Temporary/Independent Contractor)

1 мес. назад

USARemote

email marketingcampaign managementcopywritingreporting

Contractor role to execute end-to-end email marketing campaigns for 's gaming portfolio.

Games , a division of Paramount, a Corporation, is building the future of franchise-driven interactive entertainment. As part of a global storytelling company defined by iconic worlds and multigenerational fandom, we see gaming not as an extension of our brands, but as one of the most powerful ways their stories come to life and evolve alongside the audiences who love them. Through creativity, collaboration, and trust, we empower our teams to push boundaries and turn bold ideas into experiences that resonate with fans around the world. Do you want to craft games that challenge expectations and inspire players? Come build something extraordinary with us.      For more information on how we process your personal information, please review the Privacy policy l

Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation
Brief the design team on email creative needs and ensure assets are delivered on-spec for SFMC builds
Write email copy — subject lines, preview text, headlines, and body — that's on-brand, conversion-focused, and tailored to audience and beat
Build and QA emails in Salesforce Marketing Cloud using existing branded templates
Build and manage journeys in SFMC, including segmentation logic, send rules, and suppression lists
Set up and QA UTM tracking and ensure data capture flows are functioning correctly pre-send
Deploy emails and monitor send health, deliverability, and engagement metrics post-send
Manage IP health and sender reputation, flagging any deliverability issues proactively
Pull and interpret performance reports, surface insights and recommendations to the campaign team

5+ years of experience in email marketing, CRM marketing, or lifecycle marketing, with at least 3 years of hands-on Salesforce Marketing Cloud experience.
Hands-on SFMC experience — you've built, QA'd, and deployed in the platform, not just managed vendors who do
Strong email copywriting chops with a track record of writing for gaming, entertainment, or fan-driven audiences (a plus)
Familiarity with HTML/CSS email rendering, mobile optimization, and dark mode QA
Understanding of CRM best practices — segmentation, suppression, A/B testing, deliverability, IP warming
Comfort working across multiple titles or campaigns simultaneously with shifting priorities
Clear, direct communicator who can work cross-functionally with creative and campaign teams without heavy oversight