CanadaOne Core Media - Senior SEO Specialist
1 мес. назад
CanadaWorldwideSeniorHybrid
seoteam managementdigital marketingstrategy developmentperformance management
Lead and manage a team of SEO specialists, develop SEO strategies, and oversee complex client projects in a hybrid work environment.
О компании
- Competitive base salary and performance-based bonus.
- Flexible working arrangements, with hybrid work preferred and remote candidates considered.
- Medical and dental benefits.
- An established SEO team with real depth and room for further development.
- Close collaboration with specialists across Paid Media, Creative, Brand Strategy, Development, CRO, and Analytics.
- A direct opportunity to influence the agency’s SEO standards, processes, and future direction.
- Career growth into broader senior leadership as the company expands.
Обязанности
- Our client is looking for an experienced SEO leader who combines strong technical expertise with people management and client-facing skills.
- You will lead an established team of nine full-time SEO specialists, shape SEO strategy across key accounts, and remain actively involved in complex client work. This is not a purely managerial position: the successful candidate will be comfortable reviewing strategy, solving technical challenges, guiding execution, and stepping into priority projects when needed.
- The role is hybrid in North York, Toronto, with two to three office days per week preferred. Remote candidates may also be considered.
- The successful candidate will:
- Lead by example and remain close to the work.
- Enjoy mentoring and developing SEO professionals.
- Balance technical depth with commercial thinking.
- Take ownership rather than wait for detailed direction.
- Communicate confidently with clients and senior stakeholders.
- Prioritize effectively and turn analysis into clear action.
- Build trust with both the team and clients.
- Stay current without chasing every new SEO trend.
Другое
- Location: Toronto, Canada Work format: Hybrid Employment: Full-time About the Company
- Our client is a fully integrated performance marketing agency combining SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Data Analytics.
- The agency works with clients across North America and Europe and is continuing to grow its service offering and internal teams.
- Manage, mentor, and develop a team of nine SEO specialists.
- Set clear priorities and maintain a consistently high standard of delivery.
- Review strategies, audits, recommendations, and client-facing materials.
- Delegate effectively while remaining available for guidance and escalation.
- Support hiring, onboarding, performance development, and process improvement.
- Develop short-, medium-, and long-term SEO strategies for local, national, and international clients.
- Lead technical SEO, on-page optimization, content strategy, Local SEO, authority building, and link acquisition initiatives.
- Conduct and review keyword research, competitor analysis, technical audits, and opportunity assessments.
- Translate findings into practical roadmaps aligned with client objectives.
- Remain hands-on with strategic or technically complex accounts.
- Work closely with content, development, UX, analytics, paid media, creative, and CRO teams.
- Prioritize technical and content recommendations based on expected business impact.
- Help teams implement structured data, site architecture, internal linking, performance, and content improvements.
- Establish scalable workflows and quality standards across SEO projects.
- Help clients adapt to AI-powered search experiences and changing search behavior.
- Develop approaches for improving visibility across traditional search engines, AI Overviews, and emerging search platforms.
- Evaluate new SEO tools, research, and methods before introducing them into client strategies.
- Guide the team in using AI responsibly to improve research, analysis, content planning, and delivery.
- Serve as the senior SEO consultant for key client accounts.
- Present strategies, performance results, insights, and recommendations to stakeholders.
- Explain complex SEO topics clearly to both technical and non-technical audiences.
- Build trusted, long-term client relationships and proactively identify risks and growth opportunities.
- Support the sales team with audits, assessments, pitches, and proposals.
- At least five years of SEO experience within a digital marketing or performance marketing agency.
- At least one to two years of experience leading, managing, or formally mentoring an SEO team.
- Strong hands-on expertise across technical SEO, on-page SEO, content strategy, Local SEO, and authority building.
- Experience managing multiple client accounts and competing priorities.
- Proven experience presenting SEO strategy and performance directly to clients.
- Experience working cross-functionally with content teams and developers.
- Strong knowledge of Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and comparable SEO platforms.
- Strong analytical, communication, and project-management skills.
- The ideal candidate will also have experience with several of the following:
- Google Business Profile optimization and Local SEO programs.
- Structured data and schema implementation.
- Website architecture and internal linking.
- Server technologies, caching, environments, logging, and website performance.
- Digital PR, outreach, backlink analysis, and sustainable link acquisition.
- Enterprise or multi-location SEO.
- AI-powered search, AI Overviews, and emerging search platforms.
- PR outreach targeting North American markets.
- Supporting new-business pitches and SEO assessments.