Paid Social Specialist

1 мес. назад

United KingdomEuropeMiddleHybrid

paid socialfacebook adsinstagram adsgoogle analyticscampaign optimization

Responsible for executing and optimizing paid social media campaigns to drive performance and growth for global brands.

О компании

At , we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.
Our mission is simple: to help smarter, faster buying decisions. Our vision is to become the world’s most used digital comparison service, delivering value and simplicity to millions.
We drive growth through data-driven affiliate marketing, built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.
With in-house technology, full-stack analytics, and a compliance-first mindset, we help partners grow confidently in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

Обязанности

Our Performance Marketing team is growing, and we’re looking for a Paid Social Specialist to join us in London.
In this role, you will own the execution, optimisation, and scaling of paid acquisition campaigns across Meta, Snapchat, TikTok, and future paid social platforms. You’ll play a key role in driving high-quality customer acquisition through creative-led performance marketing, combining data-driven optimisation with high-velocity experimentation.
Paid Social has evolved beyond campaign management. Success increasingly comes from creative strategy, rapid testing, audience development, automation, and platform-native execution. You’ll work closely with Creative, Digital Experience, and Data teams to continually improve campaign performance while contributing to Marketing’s strategic priorities and growth initiatives.
Plan, launch and optimise paid social campaigns across Meta, Snapchat, TikTok and emerging social platforms
Manage budgets, bidding strategies, audience targeting and campaign pacing to deliver against ROAS, CPL and volume targets
Monitor campaign performance across key metrics including CPC, CTR, CPM, CVR, CPL and ROAS, making rapid optimisation decisions
Develop structured testing programmes across creatives, audiences, placements, bidding strategies and campaign structures
Work closely with Creative and other marketers to develop platform-native creative strategies and high-quality creative briefs
Turn campaign performance data into actionable creative insights and testing hypotheses
Contribute to a high-velocity creative testing programme, continually refreshing messaging, hooks, formats and concepts
Collaborate with CRO, Product Operations and Digital Experience teams to optimise the full acquisition journey from ad through to conversion
Build and refine audience strategies including prospecting, lookalikes, broad targeting, retargeting and lifecycle audiences
Identify trends, risks and growth opportunities within campaign data and translate these into clear commercial recommendations
Contribute to daily, weekly and monthly reporting with concise, actionable insights
Ensure campaigns are implemented accurately, with robust tracking, QA and troubleshooting where required
Leverage AI tools and platform automation to improve creative production, workflow efficiency and campaign performance
Stay ahead of platform updates, competitor activity and emerging paid social best practice, bringing new ideas back into the business

Требования

2-4 years’ experience managing paid social campaigns within an agency, affiliate or in-house performance marketing environment
Hands-on experience across Meta Ads Manager, with experience of Snapchat, Tiktok or other paid social platforms advantageous
Strong understanding of performance marketing metrics including CPC, CPM, CTR, CVR, CPL, CPA and ROAS
Experience developing and optimising creative-led performance campaigns
Analytical mindset with the ability to interpret data, identify patterns and make commercial decisions quickly
Comfortable managing multiple campaigns, priorities and deadlines within a fast-paced environment
Strong attention to detail with excellent organisational skills
Curious, proactive and naturally experimental, with a genuine desire to test, learn and improve
Confident communicating campaign performance and recommendations to both technical and non-technical stakeholders
Comfortable working cross-functionally with Creative, Marketing, Data and Product teams
Experience within regulated industrie§
No ego - just a genuine desire to learn, improve and help the team succeed

Другое

Our Company At , we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.
Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.
We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.
With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.
Private Health Care (Bupa)
Hybrid Working (3 days in office)
Travel Insurance
Competitive Base Salary
Company Bonus Scheme
Paid for AI Subscription (Claude / ChatGPT / Gemini)
Market-Leading Training Programme
Recognition & Reward Scheme
Annual Company Conference
Regular Happy Hours & Team Lunches
Free Coffee, Drinks & Snacks
What’s the next step? Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them. If you like the sound of what we're all about at and want to join a team where you can make an impact, please apply or contact us at careers@.media.