MalaysiaDigital Partner Marketing Manager - Korean Speaker
1 мес. назад
MalaysiaWorldwideSeniorOnsite
О компании
- VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,00
Требования
- Professional fluency in English (primary business language) and Korean (written and spoken, to support and collaborate with partners in the local market).
- 8–10+ years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)
- Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
- Experience building and executing GTM or demand generation strategies
- Strong understanding of marketing funnel, campaign execution and performance metrics
- Demonstrated stakeholder management across cross-functional teams
- Experience working with data, dashboards or marketing performance reporting tools
Другое
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .
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- The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.
- Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
- Define target audiences, value proposition, messaging and channel strategy
- Simplify complex partner strategies into focused, outcome-oriented plans
- Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
- Guide partners to launch and execute campaigns quickly using available assets and programs
- Support end-to-end campaign activation (planning → execution → optimization)
- Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
- Drive repeatable execution models across the partner portfolio
- Drive partner activity toward pipeline generation and opportunity creation
- Track performance across funnel metrics (leads, referrals, pipeline)
- Use dashboards and data insights to recommend next best actions
- Ensure campaign impact is measurable and tied to business outcomes
- Act as a trusted advisor to partner marketing and leadership teams
- Build strong, ongoing relationships with a portfolio of partners (15-20)
- Influence partner priorities without authority, guiding focus toward highest-impact activities
- Lead partner meetings and workshops with confidence and clarity=
- Use performance data to prioritize partners, campaigns and investments
- Identify risks, gaps and opportunities early and drive course correction
- Translate insights into clear, actionable recommendations
- Ensure consistent use of tracking tools, reporting frameworks and governance processes
- Manage a portfolio of partners using structured frameworks, templates and playbooks
- Deliver consistent output quality through repeatable processes
- Contribute to a globally standardized operating model with local adaptability
- Maintain strong execution cadence across planning, delivery and reporting cycles
- Connects partner strengths to market demand and customer needs
- Focuses on pipeline, revenue impact, and business outcomes
- Prioritizes what will drive impact this quarter
- Translates strategy into clear, phased GTM plans
- Defines KPIs, audiences and channel mix
- Brings structure without over-complicating
- Strong understanding of demand generation across channels
- Understands funnel mechanics (awareness → conversion → pipeline)
- Provides practical, execution-ready recommendations
- Builds trust quickly with partners and stakeholders
- Influences without authority with confidence and clarity
- Facilitates alignment across partner, Microsoft field and internal teams
- Manages multiple partners without loss of quality or cadence
- Uses frameworks, checklists and dashboards to scale impact
- Comfortable operating in structured, high-volume environments
- Interprets metrics and translates them into actions
- Uses data to prioritize and optimize efforts
- Focuses on outcomes, not activity
- Thrives in ambiguity and evolving partner contexts
- Quickly absorbs new technologies, offers and GTM motions
- Continuously improves approach based on feedback and results
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- Partners execute focused, high-impact GTM plans aligned to Microsoft priorities
- Consistent pipeline growth and measurable ROI across partner portfolio
- High partner satisfaction and engagement
- Clear, structured execution across planning, campaign delivery and reporting
- Strong alignment across Microsoft stakeholders and partner ecosystem
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- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- VML is a WPP agency (NYSE: WPP). For more information, please visit, and follow along on Instagram, LinkedIn, and X.
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