Digital Marketing Specialist (AEO/SEO)
1 мес. назад
AsiaWorldwideRemote
seoa/b testinganalyticsemail marketingcontent marketingweb analytics
Manage and optimize visibility of AI platform across search engines and AI answer engines, handling SEO/AEO and digital marketing operations.
О компании
- The AI platform provides an expert agentic data engineering harness to automate the work of data teams. These generate data pipelines, write data documentation/tests, and optimize data infrastructure autonomously.
- Teams using .ai have seen 3x accelerated data development and up to 30% reduction in data infrastructure costs. Today, Datamates are used by hundreds of enterprise companies and thousands of weekly active users. Read more about us in this VentureBeat Article .
- Role summary: As the Digital Marketing Specialist (AEO/SEO) at AI, you will own the visibility of .ai across both traditional search engines and AI/LLM answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.) across all of our web properties — .ai and help..ai . You'll plan, implement, and monitor on-site and off-site improvements, build the measurement that proves impact, and run the day-to-day digital marketing operations that support the broader marketing motion: events/webinars, distribution of engineering-authored content, and email marketing. As an AI-native company, we expect you to work the way we build product — using agentic AI tools, skills, and automations to scale your own output, not doing everything by hand.
Обязанности
- AEO/SEO
- Own on-site AEO/SEO across all web properties ( .ai , help..ai ): technical SEO, on-page optimization, structured data/schema markup, site architecture and internal linking, and optimization specifically for AI answer engines
- Work with the technical members of the team to plan new initiatives to dive greater AEO visibility.
- Build and own off-site reach and promotion: article syndication, cross-linking and backlink outreach, and directory/listing submissions
- Plan, implement, and monitor a roadmap of visibility improvements across search engines and LLM responses
- Build and own the measurement stack for search/AEO performance — rankings, organic traffic, appearance/citation in AI answers, and downstream conversion
- Run regular technical SEO audits (crawlability, indexing, site health, Core Web Vitals) and drive fixes with the web/engineering team
- Digital marketing operations
- Publish articles written by our engineering team to the site, and build distribution and exposure for that content (syndication, social, newsletters, communities)
- Set up and run occasional digital events and webinars, including logistics, promotion, registration workflow, and follow-up
- Own list management and housekeeping for our outbound email marketing — hygiene, segmentation, deliverability. Manage email sends and campaigns via Sendgrid and Hubspot
- Produce weekly reporting on key statistics, measure the impact of activities, and adjust tactics based on the numbers
- Agentic ways of working
- Build, run, and iterate on agentic workflows — skills, tool integrations, and scheduled/automated tasks — to automate and scale execution across SEO/AEO monitoring, reporting, and marketing operations
Будет плюсом
- Experience in promoting to technical audiences, working with a technical product or in the data ecosystem
- Comfortable working with technical content written by others (e.g., engineers), including light editing
Другое
- Lagging indicator: Weekly inbound organic search traffic
- Leading indicators: Keyword rankings for .ai and help..ai . Visibility/citation frequency in AI answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.)
- Growth in quality referring domains and successful syndication/listing placements
- Email program health: deliverability, list hygiene, open/click rates
- Consistency and quality of weekly reporting, and evidence of tactics adjusted in response to data