SoftGamings
Product Marketing Manager
1 мес. назад
WorldwideRemoteB2
product positioningmessagingcrmhubspotsalesforcemarket researchcompetitive analysissales enablement
Responsible for product positioning, market research, sales enablement, and campaign execution in a B2B SaaS or tech environment.
Responsibilities
- Own product positioning, messaging, and differentiation across all marketing channels.
- Drive market research and competitive intelligence to inform strategy and content.
- Enable sales with tailored materials, pitch support, and CRM-driven insights.
- Collaborate with functional marketing teams to execute product-focused campaigns.
- Monitor and optimize lead quality, conversion, and campaign performance.
Requirements
- Experience in product marketing within the B2B sector, ideally in SaaS or technology-driven companies.
- Experience in building positioning and messaging for complex products.
- Experience in sales enablement - creating materials, presentations, and product content.
- Understanding of how to leverage CRM data (HubSpot, Salesforce, or similar) to gain insights and support sales efforts.
- Experience in conducting market research and competitive analysis.
- Ability to effectively collaborate with cross-functional teams in a matrix structure (marketing, sales, and others).
- Strong command of English - both written and spoken (at least B2, preferably C1).