Product Marketing Lead - Trade

1 мес. назад

USALeadRemote

Lead product marketing efforts for trade-related blockchain and web3 products at .

Обязанности

MetaMask is the world's leading self-custodial wallet — and the primary gateway for hundreds of millions of people into the onchain economy. Our Trading features sit at the heart of that experience: enabling users to place a swap, a perp trade, a prediction market trade, or an investment in Real-World-Assets (RWA) with confidence.
We're looking for a strategic, data-informed, and user-obsessed Senior Product Marketing Manager to own the positioning and growth of these features. This is one of the highest-leverage roles in the MetaMask marketing organisation — sitting at the intersection of product strategy, go-to-market execution, and long-term brand trust.
You'll report to our Product Marketing Director and work across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is anchored in insight, competitive differentiation, and measurable impact.
Strategy
Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
GTM and product growth
Lead product and feature launches, crafting narratives that resonate with crypto traders and holders,
Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings
Cross-functional collaboration
Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches
Brand and community
Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
Support education, community, and influencer programmes that drive awareness and confidence — particularly among emerging market segments
Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns

Другое

is the leading blockchain and web3 software company. Founded by Joe Lubin, CEO of and Co-Founder of Ethereum in 2014, has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.
The financial system is being rebuilt on open, programmable infrastructure, and is helping power that transition. From MetaMask, the platform trusted by tens of millions of users worldwide, to Linea, the only 100% proven zkEVM rollup and an emerging home for institutional ETH capital, builds products and infrastructure that enable users, developers, and institutions to participate in the next generation of the internet.
Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.
Joining means working with a fully remote, globally distributed team of technologists, designers, cryptographers, product thinkers, and researchers who are building the next layer of the internet. You'll be exposed to new ideas, emerging technologies, and complex challenges that push you to stay at the top of your game while helping scale products and infrastructure used by tens of millions of users and thousands of developers across the web3 ecosystem. You'll join a network of builders that reaches the edge of our ecosystem. alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.
6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
Strong strategic thinking and storytelling ability — able to turn complex product concepts into clear, compelling narratives
Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
Exceptional cross-functional communication, influence, and project leadership skills
Deep curiosity about web3, DeFi, and onchain user behaviour — or direct experience in the crypto ecosystem
Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.
Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role .
It is a requirement of employment in this position that applicants will be required to submit to background checks including but not limited to employment, education and criminal record checks. Further details will be provided to applicants that successfully meet the criteria for the position as determined by the company in its sole discretion. By submitting an application for employment, you are acknowledging and consenting to this requirement.
The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range.
 
In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At , this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.
is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found.