Content Marketing & AEO/GEO/SEO Manager

1 мес. назад

IsraelUnited StatesWorldwideSenior

seocontent strategycontent creationdemand generation

Build and lead content and AEO/GEO/SEO marketing strategy for an AI cybersecurity platform, scaling content to drive market understanding and pipeline.

Обязанности

As our first Content and AEO/GEO/SEO Marketer, you will have the opportunity to build this function from the ground up, defining how the market understands agentic AI security, scaling our content engine, and turning a strong POV into pipeline.
You’ll own the content strategy and execution, including original long-form assets, repurposing them into digestible, bite-sized content, supporting demand-generation campaigns, and amplifying executive thought leadership.
This is a hands-on role for someone who can both think strategically and ship quickly. You should be able to operate AI-driven content workflows fluently.

Будет плюсом

Background in cybersecurity, identity & access management, agentic AI, or cloud infrastructure
Experience with video content creation or scripting

Другое

Token Security is building the identity platform for agentic AI. We believe the cybersecurity industry is taking the wrong approach to securing AI agents. While most vendors focus on what AI agents  say (prompt filtering and output guardrails), the real risk is what AI agents do .
Identity is the only control plane that successfully secures and governs agentic AI. We discover every AI agent and non-human identity across the enterprise, enforce ownership, control access dynamically based on intent, and govern the full identity lifecycle. We're an early-stage, well-funded company creating a new category at the intersection of identity security and agentic AI. This is a defining moment in cybersecurity, and you'll help shape how the market thinks about it.
Develop and execute a content strategy aligned with product marketing priorities and GTM campaigns to create supporting original content
Translate technical concepts (e.g., intent-based least privilege for AI agents) into accessible, engaging narratives
Build a strong company voice, from engaging to contrarian, to support building our category and POV
Break down long-form assets (eBooks, reports, whitepapers) into content such as:
Infographics
Social media posts (LinkedIn, X, etc.)
Email and ad campaigns
Short-form and long-form videos
Sales enablement materials
Adapt messaging for different stages of the buyer journey, from awareness to consideration
Partner with demand gen to create campaign assets, landing pages, gated content, and nurture flows
Continuously optimize content performance based on conversion data and engagement metrics, not just traffic
Use the latest tools to take our answer engine and SEO program to the next level
Work closely with Product Marketing, Sales, and Product teams to ensure content accuracy and relevance
Support product launches with coordinated content plans across channels
Incorporate customer insights, competitive positioning, and market trends into content
5–8+ years of experience in content marketing, preferably in B2B SaaS or cybersecurity
Experience with SEO/AEO/GEO and content performance tools (e.g., Semrush, Ahrefs, Profound, Google Analytics, Google Search Console)
Strong writing and storytelling skills with the ability to simplify complex technical topics
Experience using AI tools to accelerate content creation, delivery, and measurement
Proven experience creating and repurposing content across multiple formats and channels
Familiarity with content-driven demand generation and funnel metrics
Ability to manage multiple projects and move quickly in a startup environment
Token Security is creating a category. The companies that win are the ones whose POV defines the market, and content is the way to accomplish that. You’ll help define how security and identity teams understand and prioritize AI agent identity risk and position Token Security as the leader in this space.