USASenior Manager of ABM Campaigns
1 мес. назад
140k–190k USD / yearUSASeniorOnsite
demand generationcampaign managementaccount based marketingpipeline growth
Lead planning and execution of integrated demand generation campaigns to drive pipeline growth.
О компании
- is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use ’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. At , we value candidates who are act
Обязанности
- Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
- Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
- Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
- Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
- Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
- Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas
- Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
- Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
- Support field marketing and partner marketing initiatives as part of larger integrated programs
- Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster
- Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
- Leverage insights to continuously optimize performance across channels and tactics.
- Own reporting and insights for your campaigns—what worked, what didn't, and why.
- Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.
Требования
- 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
- Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
- Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
- Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
- Experience collaborating with Sales and SDR teams to drive program success
- Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
- Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
- A test-and-learn attitude with curiosity, creativity, and grit
Условия
- Be part of a fast-growing company at the forefront of AI and finance transformation
- Own and scale programs that directly impact revenue
- Work with a passionate, supportive, and high-performing marketing team
- Competitive compensation, benefits, and growth opportunities